22 Tango and its crowd­fund­ing ini­tia­tive

Home­grown mu­sic emer­gency fund

Sun.Star Cebu Weekend - - Content -

The 22 Tango Mu­sic Group, for­merly known as 22 Tango Records, is reach­ing out to its com­mu­nity to ask for help. Mu­si­cians and pro­duc­tion pro­fes­sion­als are deeply af­fected by the Covid-19 cri­sis due to the can­cel­la­tion of shows and events, which are the lifeblood of the Cebu mu­sic scene. With­out these ac­tiv­i­ties, there would be no con­tem­po­rary mu­sic in­dus­try that makes the col­lec­tive cul­ture of Cebu vi­brant. Amuma: Home­grown Mu­sic Emer­gency Fund is an ini­tia­tive to build fi­nan­cial re­source through crowd­fund­ing and pa­tron­age. Its main ob­jec­tives are to pro­vide fi­nan­cial as­sis­tance to artists so they can con­tinue their mu­sic projects and pro­vide al­lowances to pro­duc­tion staff. There are three ways to sup­port Amuma: 1.Make a do­na­tion through the Amuma GoGetFund­ing Page. 2.Subscribe to 22 Tango Mu­sic Group’s Pa­treon.com ac­count. Pa­treon is a plat­form that en­ables pa­trons to pledge a monthly sub­scrip­tion sup­port­ing all of 22 Tango Mu­sic Group’s home­grown mu­sic projects, en­sur­ing a reg­u­lar stream of funds to sup­port its artists’ mu­sic pro­duc­tion. There are tiers or cat­e­gories for pa­trons to choose from, namely:

a. Home­grown Ad­vo­cate for $4 b. Home­grown Be­liever for $10 c. Home­grown Cham­pion for $20 d. Home­grown Part­ner for $50 Each cat­e­gory has its own perks and re­wards for the pa­tron to en­joy. 3. Fi­nally, for those who pre­fer to sup­port the tra­di­tional way, you can do a de­posit or di­rect-to-bank trans­fer do­na­tions. Bank de­tails are as fol­lows: Chi­nabank 22 Tango Records Pro­duc­tion 279 0985 611 The 22 Tango Mu­sic Group aims to make Amuma: Home­grown Mu­sic Emer­gency Fund a sus­tain­able re­source so that it can fur­ther ex­tend as­sis­tance to more artists who are not part of the 22 Tango Mu­sic Group ros­ter. The value of the mu­sic com­mu­nity is one of the com­pany’s core be­liefs, and it is its ad­vo­cacy to keep nur­tur­ing it. Fol­low 22 Tango on Face­book, In­sta­gram and Twit­ter for more up­dates. Find out more about Amuma: Home­grown Mu­sic Emer­gency Fund at www.22tan­gorecords.com.

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