Sun Cellular leads prepaid market with best year-on-year performance

Sun Cellular leads the market having posted the industry's highest growth in the mobile prepaid segment for the first half of the year with a 15 percent increase versus the same period last year.

Sun Cellular officials attribute the growth to its expanding network reach, best-value products, and added features to its unlimited load variants and SIM cards.

Sun earlier reported a 17 percent increase in overall net service revenues for the first half of 2012.

“We are thrilled that our customers continue to patronize our best value prepaid line of products and services. We continue to enhance our product offerings such as adding 100 texts to all networks to our very popular Php25 1-day Call and Text Unlimited.” said Joel Lumanlan, Sun Cellular's vice president for Prepaid Business. Sun recently launched two new Call & Text Combo variants – the Call and Text Combo 50 and Call and Text Combo 150 – which give subscribers more calls and texts within the Sun network, texts to other networks, plus longer validity of 5 and 15 days, respectively. It also introduced a new Text Unlimited load – the Text Unlimited 60 – which offers unlimited Sun texts and an hour of Sun calls all valid for 7 days. Currently, Sun also offers Unlimited Text 300 which gives subscribers unlimited Sun texts, texts to other networks, and calls to Sun, Smart, and Talk N Text valid for 30 days.