Don Edrian Tirol
THROUGH Urbanfolio, of which he is vice president for marketing, Don Edrian Tirol, 27, tries to bring out the best in Cebu’s design industry. Urbanfolio is a collective that aims to be a leading handbook in architecture, landscape, and interior and product design. Its first project is a television program that shows local talents. Eventually, it can be an avenue through which designers can materialize their plans.
“We do integration between sales, media, marketing and manufacturing,” Don said.
Don graduated with an honors degree in marketing and management from Northwood University. He is pursuing a master’s degree in business adminis-
“Do something that changes the norm.”
tration at the Ateneo Graduate School of Business.
Don is also an events director, an owning partner of 93rd and 1st Radio Bar Lounge, the first three-in-one concept of its kind in Cebu, and corporate social responsibility director of Rotary Club Fuente.
For his business innovations, Don was included in the list of inspiring entrepreneurs at last month’s Go Negosyo Youth Entrepreneurship Summit.
“When you’re going to any venture, always ask yourself if you’re doing something new,” Don said. “If you’re just following others, the whole point of being an entrepreneur is gone. Do something that changes the norm.” Fiona Patricia S. Escandor