Fitflop for men who rule

Staying true to their London roots, FitFlop has anchored their newly-launched Autumn/Winter 2012 Collection to the city's architecture while still employing their biomechanically optimized triple-density midsole technology.

The FitFlop Autumn/Winter 2012 Collection is inspired by the rise of mixed-living engineering, by the multitude of urban regeneration projects in and around London and the city's fundamental daily lifestyle fusion of force and support. As always, every sandal, sneaker, slide and boot that FitFlop makes is engineered with their patent-pending original Microwobbleboard technology, which has been proven to make the wearers “feel good” through the comfort and benefits it bring.

This season is very special, because it's the official launch of FitFlop Men's Line.

The FitFlop Men's Core Contemporary collection includes an all-occasion offer loaded with the patentpending comfort technology, in key trend colors: inky blue and basic black and browns with accents of mimosa and warm red.

Lewis, the first formal-meets-Microwobbleboard men's work shoe, delivers the classic styling of a smooth leather Oxford with the patent-pending, ergonomic, foot pressure diffusing midsole.

New silhouettes include the ‘boater' inspired Monty, and the new unbeatable-and-slightly-bohemian sneaker: Flex, which also comes with a hi-top version. For casual, everyday wear, FF Supertone is the best choice.

For more information about FitFlop, please visit facebook.com/FitFlopPhilippines.