Lenovo launches new smartphones

Lenovo announced a full lineup of new smartphones: the S890, S720, P770, A800 and A690. The new lineup is designed specifically for different types of customers from entry-level and young professionals to advanced users.

The portfolio, which includes five new models, will be available in China and select global markets from January 2013. Each product from the range offers a specific configuration tailored for a distinct user group, with leading specifications in their class and pricing that is competitive.

The range starts with two new S-series smartphones, packed with multimedia and entertainment features. These models are designed for young, urban professionals, with special attention paid to design and optimization for apps favored by these users. There is also a new model from the P-series for professionals, featuring long battery life, special security and anti-virus features. The range concludes with two new A-series models, featuring advanced smartphone functions at an affordable price for new users and the budget-conscious. The entire portfolio features dual-SIM slots, larger, higher resolution displays and enhanced specifications.

“For smartphone users, one size does not fit all,” commented Liu Jun, president MIDH and senior vice president Lenovo Group, “We’ve learned from our customers, and we know they have many different, unique reasons for selecting Lenovo smartphones. Our new portfolio, features devices designed to please and amaze a wide range of customers globally, with a phone for every user.

The new Lenovo smartphone portfolio launched at CES, complements the latest Lenovo flagship smartphone, the K900, which was also announced at the show in Las Vegas.

As the smartphone market continues to grow in the Philippines; Lenovo aims to expand and influence consumers’ choices with the new set of products released in this first quarter. “These new devices offer a wider range of choices for the Filipino consumer. Beyond banking on the name Lenovo has established in the PC world, we are confident our products can hold their own mettle against the other leading smartphone brands today.” said John Rojo, Business Unit Head of Open Communications Inc, the exclusive distributor of Lenovo mobile phones in the country.

For more information, see www.lenovo.com.