Parkmall celebrates 6th anniversary
Parkmall, a Cebu homegrown shopping center, celebrated its 6th year anniversary with a toast to its six years of turning challenges to opportunities and staying committed on being relevant to the Cebuanos.
Looking back, Parkmall before was an abandoned warehouse located in an isolated and uncommercial area. Now, Parkmall is the catalyst of the developments in Mandaue City.
James Co, managing director, shared, “Six years is both a short and a long time because it was a challenge to bring people here. Now, we are happy to know that we have overcome the odds.”
In line with the celebration was the launching of its new TVC and brand campaign, “Life is a Walk in Parkmall,” directed by award winning filmmaker, Lyle Sacris together with Myka who composed and sang the song.
The TVC shows the Parkmall's promise of bringing back the old Cebu way of life and emphasizes that everything that people do at Parkmall is a “walk through life.”
As part of the monthlong celebration, don't forget to join the #loversinParkmall photo competition on Facebook and Instagram that ongoing from October 1-31.
The celebration will continue with a bisrock concert featuring Aggressive Audio and Ruthless 7, Pawshionista, a pet costume competition, HyperHalloween a Halloween-themed marathon, and Light up the Sky ceremony, 8 p.m. at the Central Park to commemorate Parkmall's milestone on October 25.