BackJoy: Change your posture, change your life
Good posture is very important in everything we do. However, maintaining good posture is not easy. More often, people slack on their postures and this brings a lot of discomfort and back pain. Some even suffer serious back-health issues like scoliosis or herniated discs.
Now, there is something that can be done to improve our posture. This is what BackJoy aims to do.
BackJoy offers a patented design technology translated in different products that change the way one sits, stands, sleep and move.
“The more you use the products, the more you feel better,” said chief executive officer Bing Howenstein who visited Cebu for the opening of the second BackJoy standalone store in the Philippines and the first store outside of Metro Manila.
The store is located at the second level of the Ayala Center Cebu expansion.
Its first product in the market and the most popular one is the SitSmart, an innovative sitting device that works by tilting your hips upright and comfort- ably “floating” your spine over the seat. Crafted from a durable, flexible proprietary material base, it supports you in optimal posture, yet reacts to every move you make. Its portable design makes it easy to bring anywhere–at home, office, car and airplane.
According to Dr. Barry Kluner, product technocommercial consultant, we already know what good posture is but along the way, we forgot. With the aid of BackJoy products, our body remembers good posture and corrects it.
BackJoy’s product line include kneeler, pillow, footwear and insoles. They are accepted by the American Podiatric Medical Association. BackJoy is clusively distributed in the Philippines by the Primer Group of Companies.