Sun.Star Cebu

Silkair and Singapore Airlines perfect holiday

- MILA C. ESPINA

Singapore has always been one of my favorite destinatio­ns. It is clean, peaceful, accessible and touristfri­endly. I have been there for perhaps eight times or more, and every visit was worth the time and fare. The Cebu Chamber of Commerce and Industry

(CCCI) led by past presidents Sam Chioson, Francis Monera and Edward Gaisano had a fruitful travel and business matching in Singapore. I remember, when Silkair was launched decades ago, Charles Lim engaged the University of San Jose-Recoletos’ then Dramatics and Cultural Ensemble to perform at the Orchard Hotel. During the years when Ambassador Francisco Benedicto was assigned in Singapore, we performed at the Chinggay

Festival and the Filipino community. He also arranged a seminar with the business-civic groups (was it a Rotary function?), where I spoke about education and tourism. Several media fam-tours were held in Singapore where the lifestyle writers were treated well. With the help of my friend

Nelia Neri, the Singapore Tourism Board supported the CCCI Tourism Congress 2013.

My Diary is filled with happy memories about Singapore.

Silkair perfect holiday

And here is good news! Silkair is offering a Perfect Holiday! It is a special, all-inclusive airfare for travel from Cebu, Davao and Kalibo to Singapore, as well as a host of other destinatio­ns. The promotiona­l fares for sale are set until May 22, 2015 for travel June 1-December 31, 2015. You will get all-in Economy Class fares starting from US$180 to Singapore, $300 to Indonesia and Malaysia, $730 to India, $750 to Australia and $950 to Europe, with compliment­ary 30kg baggage allowance. Start planning your travel!

All set for the branding experience

Tomorrow, May 20, a selected group of tourism and business stakeholde­rs, academics, media, local government units and civic clubs will have an interactiv­e session with Jacqueline Alexis Thng on the essence of and crafting branding, for products, events and destinatio­ns, specifical­ly Cebu. This is a prelude to the 2015 Cebu Business Month chaired by Francis Dy. The ultimate objective is to create a brand for Cebu. Silkair is bringing Singaporea­n Thng as a way of contributi­ng to the tourism advocacy programs in partnershi­p with Mega Cebu, Rafi Inc; Department of Tourism 7, Commission on Higher Education 7, HRRAC, CATO, CTTA, Team Philippine­s, Nitas, Tourism Councils of the City and Province of Cebu, Led-LGU, Silkair, Radisson Blu Hotel, Marco Polo Plaza Hotel, Academe, 888 Forum, SM City and Speechcom Internatio­nal.

The output of the May 20 branding session will be presented during the 2015 Cebu Business Month Tourism Forum on June 20, co-sponsored by SM City Cebu.

 ??  ?? THE CCCI TRAVEL MISSION to Singapore in early 2000 led by past presidents Sam Chioson, Francis Monera and Edward Gaisano with the CCCI Tourism Team led by MCE, and then Department of Tourism 7 director Dawnie Roa.
THE CCCI TRAVEL MISSION to Singapore in early 2000 led by past presidents Sam Chioson, Francis Monera and Edward Gaisano with the CCCI Tourism Team led by MCE, and then Department of Tourism 7 director Dawnie Roa.
 ??  ?? THE TOURISM TEAM Execom Planning Session held at Speechcom. From left, Cebu Chamber of Commerce and Industry staff member Gary Paloma, CCCI president Tess Chan, tourism chairperso­n MCE, Carol Go of Mega Cebu and Kate Arong, CCCI staff.
THE TOURISM TEAM Execom Planning Session held at Speechcom. From left, Cebu Chamber of Commerce and Industry staff member Gary Paloma, CCCI president Tess Chan, tourism chairperso­n MCE, Carol Go of Mega Cebu and Kate Arong, CCCI staff.
 ??  ?? PERFORMANC­E in Singapore in the mid-‘80s. At the farewell dinner after the Chinggay Festival, then dean Lucy Bonilla and MCE gave a token to the Singapore Tourism team.
PERFORMANC­E in Singapore in the mid-‘80s. At the farewell dinner after the Chinggay Festival, then dean Lucy Bonilla and MCE gave a token to the Singapore Tourism team.
 ??  ?? JULIE NAJAR, president, Hotel Resort and Restaurant Associatio­n of Cebu and member, CCCI Tourism Team. Marco Polo Plaza plays an important role in the May 20-June 19, 2015 events.
JULIE NAJAR, president, Hotel Resort and Restaurant Associatio­n of Cebu and member, CCCI Tourism Team. Marco Polo Plaza plays an important role in the May 20-June 19, 2015 events.
 ??  ?? JACQUELINE ALEXIS THNG, guest lecturer on branding arranged by CCCI Tourism Committee and Speechcom Internatio­nal with Silkair as the airline partner and Radisson Blu Hotel as the host hotel.
JACQUELINE ALEXIS THNG, guest lecturer on branding arranged by CCCI Tourism Committee and Speechcom Internatio­nal with Silkair as the airline partner and Radisson Blu Hotel as the host hotel.
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