Lite, stylish boots for the modern man
The iconic British shoe brand arrives at the modern Renaissance man’s go-to concept store in town. With high-achieving stylish gentlemen and young and ultra-hip established males in mind, General is poised to be a premier shopping destination that offers all things tasteful and robust. General is for gentlemen who are not afraid to look dapper and suave, and fearless in experimenting with their looks to ride with the tides of time. From apparel and footwear to accessories and bags, the store carries upscale and classically luxurious men’s brands that harbor inspiration from timeless icons, nature, technology and the arts. This season, men would be delighted to know that Dr. Martens is now available in this men’s goto concept store.
As the public grows ever more attuned with their style, a number of sartorial trends have been experiencing resurgence. Among these is the boot trend and one brand that easily comes to everyone’s mind is Dr. Martens.
On the first of April, 1960, the first pair of Dr. Martens boots rolled off the Cobbs Lane Factory’s production line in Wollaston, England— giving it its iconic name, the 1460 boot. Once originally created for workers, from postmen to the police, Dr. Martens became increasingly popular amid characters of a rebellious nature, subculture vultures, musicians and artists— contributing to the brand’s legacy of being a symbol of individuality and dynamic self-expression.
As Dr. Martens increases its presence, longtime wearers and those who are yet to own a pair can now enjoy an easier and wider access to the brand’s vast range of styles. Due to its unfazed popularity, the manufacturing process of Dr. Martens boot has since been fine-tuned and perfected. With that said, Dr. Martens Originals, a line that features the brand’s iconic styles such as the 1460 8-eye boot, 101 6-eye boot, 3989 Brogue, the Adrian Tassel loafer and the 2976 Chelsea boot may all be found in General.
Aside from the iconic Originals line, the AW16 season sees Dr. Martens introduce a new collection, its most evolutionary concept since the 1960s, when the original AirWair with bouncing Soles technology was engineered as a performance shoe for the working man: DM’s Lite.
DM’s Lite takes all of the iconic DNA and associated comfort and durability that the brand is famous for, but in a new ultra-lightweight Phylon midsole, to offer styles that transcend from work wear to fashion and take classic shoe making skills into street up lifestyle products.
DM’s Lite: A new icon of rebellious self-expression is born. The collection may also be found in General. The brand is exclusively distributed in the Philippines by the Primer Group of Companies.