General: Self-made man’s holiday retreat

Catering to the needs of the self-made cosmopolitan man, General is a thoughtfully curated lifestyle store that offers an array of premium quality men’s products including apparel, footwear, grooming and accessory. As it aims to embody the combined qualities of a traditional gentleman and a man of action, General carries no less than a discerning selection of brands and well thought-out in-store programs and campaigns.

Bering

The Bering brand blends minimalistic Danish design and extraordinarily optimal materials to come up with watches that are inspired by the beauty of the arctic with its clear, streamlined forms, and pure elegance. The Bering Slim Solar Watch is an environmentally friendly watch that has a power reserve. Capable of running for six to 12 months once fully charged, the watch is composed of scratch-resistant sapphire crystal, brushed stainless steel, and fine mesh or calf leather. Plus, it features a 3D look with its raised indices—making it stylish, elegant and easy to read.

Red Wing Shoes

Founded in 1905 by a local shoe merchant, Red Wing Shoes are crafted with skill and precision by the most discerning shoe makers. Each shoe goes through six processes of construction including the cutting, fitting, bottoming, Goodyear-welt construction, toe typing and finishing—all of which are meticulously accomplished by passionate experts.

Millican

Millican makes sustainable bags for the conscious traveler. Setting the brand apart from other outdoor bag brands is its environmentally conscious construction process as it makes use of organic cot- ton, recycled polyester, vegetable tanned leather, and stainless steel.

Perfect for outdoor enthusiasts with a heart for mother nature, Millican carries rucksacks, roll packs and ruffle bags in capacities ranging from 18 liters to 40 liters.

Other brands found in General are Masterpiece bags, Lyle & Scott, Victorinox Apparel, Stance, Herschel, Dr. Martens, G-Star, Hex, Johnson and Murphy shoes, Rains, Raen, Swims and Hedgren.

At General, one may find an array of lifestyle products that cater to men’s taste for quality and distinction. Whether it be for one’s self or for an equally cultivated gentleman, one is sure to discover brands that will suit his particular needs and preferences.