Trump good for Colbert
For the first time since he took over The Tonight Show, Jimmy Fallon falters in the ratings game. Stephen Colbert’s more political stance in The Late Show— mostly joking about American President Donald Trump (or making fun of him)—seems to work for a lot
He may cringe at the thought, but is Stephen Colbert the late-night man for the Trump administration?
Colbert’s Late Show won the late-night ratings competition last week over NBC’s Jimmy Fallon for the first time since Colbert replaced David Letterman in September 2015, the Nielsen company said.
The margin was so small: 2.77 million average for CBS, 2.76 million for NBC. CBS didn’t want to jinx its good fortune by making an executive available to talk about it on Tuesday. But it reflects a turnaround for the troubled show since former
CBS This Morning executive Chris Licht was put in charge backstage and steered the show toward more topical content to match the times.
The Late Show won two of the five nights on which Colbert and Fallon went head-to-head last week, but it was enough to win the week. One night was Tuesday, when Colbert’s former Comedy Central pal Jon Stewart came by to offer an impersonation of President Trump.
The other win was Monday, Colbert’s first night back from a week’s vacation and his first show, he noted, in the Trump era. His monologue that night recorded four million views on YouTube, CBS said.
“You’ve got to give the guy credit,” Colbert said of the new president. “He gets a lot of stuff undone.”
It may be Colbert’s first weekly win in over a year, but he’s been creeping closer in the ratings since the election. Fallon still wins among youthful demographics, Nielsen said.
Fallon, during the campaign season, has been criticized for his light-hearted interview with Trump.
But the time slot is not a oneon-one battle between Fallon and Colbert. Also aired around
that time are Jimmy Kimmel Live! (ABC), Conan (TBS), The Daily Show with Trevor Noah (Comedy Central), Watch What Happens Live: Live (Bravo) and Charlie Rose (PBS).
But another late-night story may temper NBC’s disappointment. Saturday Night
Live is booming, with its mostwatched season in 22 years. Melissa McCarthy’s impersonation of White House Press Secretary Sean Spicer last weekend became an instant classic. Only three prime-time shows last week got better ratings among the 18-to-49year-old age group than Saturday Night Live.
Meanwhile, President Trump lost a ratings competition to his predecessor. Trump’s interview with Bill O’Reilly on the Super Bowl preview show was seen by 12.2 million people on Sunday, compared to the 14.9 million who watched CBS’ Gayle King interview former President Barack Obama on last year’s show. In fairness to Trump, Fox aired the interview 25 minutes earlier in the pregame show than CBS, which showed it closer to kickoff.