Cebu was “first on the list” when a Dubai-based busi­ness man­age­ment con­sul­tancy de­cided to ex­pand in Asia, an executive of Cresco Hold­ings says. They’ll start with ac­count­ing ser­vices, but hope to bring their le­gal and cloud ser­vices op­er­a­tions here as we

Sun.Star Cebu - - BUSINESS -

Dubai-based Cresco Hold­ings Ltd. has picked Cebu as its first ex­pan­sion zone in the Philip­pines be­cause of the prov­ince’s large pool of qual­i­fied tal­ents.

The com­pany is eye­ing to hire an ini­tial batch of cer­ti­fied pub­lic ac­coun­tants (CPA) dur­ing the first year of its op­er­a­tions and plans to grad­u­ally ex­plore other mar­kets as they move for­ward.

“When plans to ex­pand in Asia came about, Cebu was first on the list. Cresco wanted to tap the highly ed­u­cated, English-speak­ing, and proven tal­ent pool of Cebu,” said Cresco pres­i­dent Maricar Gon­zaga.

Es­tab­lished in 2010, the Cres- co Group of­fers com­pa­nies with ac­count­ing, com­pli­ance, process de­sign, and le­gal coun­sel­ing ser­vices.

Last Thurs­day, the group un­veiled its first of­fice in the Philip­pines in the Mabuhay Tower in Cebu IT Park.

Cresco Shared Ser­vices Inc. (Cebu) will be of­fer­ing com­pa­nies off­shore sup­port ser­vices like cus­tomer sup­port, fi­nance, and ac­count­ing.

Gon­zaga said the Cebu of­fice will work in co­op­er­a­tion with other of­fices of Cresco in other parts of the world.

“We have a deep tech­ni­cal bench un­der one roof. The team we of­fer to our clients will be work­ing as if they’re part of the clients’ or­ga­ni­za­tion. When you choose Cresco, you don’t just hire an ac­coun­tant but in­stead you hire the whole team,” said Gon­zaga.

Cresco Hold­ing man­ag­ing di­rec­tor Michael Waechter said Cebu’s abun­dant sup­ply of pro­fes­sion­als was a ma­jor con­sid­er­a­tion for their ex­pan­sion in the Philip­pines.

Waechter said they are look­ing for em­ploy­ees who will be ded­i­cated to their jobs and they be­lieve Ce­buanos have the right at­ti­tude.

By next year, Waechter said, they aim to op­er­ate 24/7 with the ad­di­tion of new hires. At present, the Cebu of­fice em­ploys six pro­fes­sion­als.

Be­sides hav­ing good ter­tiary ed­u­ca­tion fa­cil­i­ties, Cebu’s bet­ter qual­ity of life and work en­vi­ron­ment com­pared to that in Manila was an­other fac­tor that per­suaded them, com­pany ex­ec­u­tives said.

The com­pany also plans to bring its le­gal ser­vices here, as well as its cloud so­lu­tions ser­vices.

“Our global ex­pan­sion will be­gin in Cebu,” said Willem Smit of Cresco Le­gal.

The Sta­tis­tics Por­tal has pointed out that the global man­age­ment con­sult­ing mar­ket reached US$133 bil­lion in 2016 and was pro­jected to hit US$139 bil­lion in the year af­ter that.


CRESCO. CEO Michael Waechter (right) takes ques­tions af­ter the open­ing of their Cebu IT Park of­fice. With him are Willem Smit (left) of CRESCO Le­gal and CRESCO Shared Ser­vices pres­i­dent Maricar Gon­zaga.

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