Telco ex­pan­sion puts fo­cus on Cebu

Sun.Star Cebu - - BUSINESS - JERRA MAE LIBREA, CON­TRIB­U­TOR

See­ing Cebu’s strong busi­ness growth, a telecom­mu­ni­ca­tions com­pany is fo­cus­ing its ex­pan­sion in the prov­ince, be­gin­ning in Mac­tan.

“The idea is to ex­pand and to be very strong in Cebu,” said Michael Cas­tañeda, Eastern Com­mu­ni­ca­tions sales divi­sion head.

The com­pany launched its ex­pan­sion plans on Wed­nes­day, Nov. 7 at the Blue­wa­ter Marib­ago Re­sort in Lapu-Lapu City.

Cas­tañeda said that they saw the big po­ten­tial of Cebu and its grow­ing busi­nesses, es­pe­cially the growth in the busi­ness process man­a­ge­nent (BPM) mar­ket.

Iris Moreno, Eastern Com­mu­ni­ca­tions brand man­age­ment spe­cial­ist, said Eastern Com­mu­ni­ca­tions is fo­cus­ing its ex­pan­sion on man­u­fac­tur­ing, hos­pi­tal­ity and BPM com­pa­nies.

Moreno said they have seen Cebu’s var­i­ous prop­erty de­vel­op­ments, as well as its high num­ber of in­fra­struc­ture fa­cil­i­ties, which is push­ing them to build strong con­nec­tiv­ity ser­vices in Cebu.

Moreno also said that ac­tiv­i­ties in the in­ter­net such as on­line shop­ping, on­line bank­ing, gov­ern­ment trans­ac­tions and dis­as­ter re­cov­ery are driv­ing the growth of the busi­nesses’ de­mands.

To an­swer th­ese needs, Eastern Com­mu­ni­ca­tions is in­tro­duc­ing its con­nec­tiv­ity so­lu­tions to as­sist the busi­nesses on its dig­i­tal plat­form.

Ed­sel Pagli­nawan, prod­uct and in­no­va­tion head, enu­mer- ated some of their new prod­ucts and con­nec­tiv­ity so­lu­tions, which in­clude the Eth­er­net in­ter­na­tional pri­vate line (EIPL) for fast global data ser­vices so busi­nesses will have stronger con­nec­tiv­ity with their branches out­side the Philip­pines, and the soft­ware-de­fined WAN (SDWAN), which can help busi­nesses op­ti­mize on the band­width with their clients and as well as im­prove the re­siliency of the con­nec­tiv­ity.

Pagli­nawan also high­lighted its cy­ber se­cu­rity so­lu­tion, which pro­tects com­pa­nies’ dig­i­tal as­sets against threats like the dis­trib­uted de­nial of de­vice (DDoS) at­tacks, which is one of the fastest-grow­ing threats in the cy­ber se­cu­rity land­scape.

“The re­quire­ment of the en­ter­prise is not just the in­ter­net and data con­nec­tiv­ity. They also re­quire data pro­tec­tion, threat pre­ven­tion, mit­i­ga­tion of at­tacks; so cy­ber se­cu­rity so­lu­tions is one of such,” Pagli­nawan said.

Cather­ine Muynila, mar­ket­ing divi­sion head, said they are fo­cus­ing on giv­ing ser­vices to en­ter­prises.

“We’re fo­cused on the busi­ness sec­tor. We don’t serve the res­i­den­tial (seg­ment),” Muynila said.

Cas­tañeda also said that in their port­fo­lio, all their sub­scribers in Cebu are from the busi­ness sec­tor.

“As a com­pany, we re­al­ized that we’ve been los­ing a lot by not be­ing strong in Cebu,” said Cas­tañeda, “we’re go­ing where the busi­ness is grow­ing.” /

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