PH urged to tap South Korea’s cof­fee mar­ket

Sun.Star Cebu - - BUSINESS -

Filipino food ex­porters are urged to ex­plore the huge op­por­tu­ni­ties pre­sented by South Korea’s cof­fee mar­ket.

Em­man Ang, ex­ec­u­tive di­rec­tor of For­eign Trade Ser­vice Corps., noted there are other ar­eas lo­cal ex­porters have not re­ally tapped, apart from fresh fruits and frozen seafood.

“There are some other ar­eas that we have not re­ally tapped but can be ar­eas where we can ex­port in food. One of them would be cof­fee, cof­fee-re­lated prod­ucts, any­thing that can be sold in a cof­fee shop. Korea is a cof­fee crazy coun­try so it is a very big mar­ket,” he said.

Ang said they can sell spe­cial­ized cof­fee beans, as well as mus­co­v­ado and co­conut sugar as more South Korean peo­ple are be­com­ing health con­scious.

“Just make sure your pack­ag­ing is ready for the cof­fee mar­ket,” he ad­vised lo­cal ex­porters dur­ing the Us­apang Ex­ports fo­rum this week.

Ang iden­ti­fied other prod­ucts they can sell in South Korea, such as con­fec­tioner­ies and bis­cuits, which cof­fee shops can serve along­side their cof­fee bev­er­ages.

“Sev­enty per­cent of food con­sump­tion in Korea is im­ported. Food con­sump­tion in Korea is grow­ing around eight per­cent a year so it’s a very big mar­ket, very friendly to im­ports,” he said.

Ang fur­ther said the Philip­pines is a big ex­porter of fresh fruits to Korea. /

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