Sun.Star Cebu

SunStar LIVE! committed to useful, inspiring content

- LUIS A. QUIBRANZA III laquibranz­a@sunstar.com.ph

Let’s just get this one out of the way, again. All across our multimedia platforms from print to digital, you will come across the #SunStarLIV­E brand. And we totally don’t blame you if you read it the wrong way. Heck, I didn’t even get it the first time. Nine out of 10 people read it as SunStar Live!— the latter, pronounced, rhyming with the word “five.” But actually, and I learned this only a few months in back then when I started working for the company about a decade ago, that it’s apparently SunStar Live!—the latter, pronounced, rhyming with “olive.”

It’s a declaratio­n, a call-to-action (marketing gurus just love them some good “CTA,” don’t they?) for people to live the best life there is.

The definition of “lifestyle content” as to something so luxurious that its engagement feeds on people’s envy, leaves so much to be desired. I’ve always believed that the word “lifestyle” encompasse­s so much more, and everything useful and inspiring from notable flea market finds to fancy five-star dinners.

That said, you can expect SunStar Lifestyle to be committed in bringing you all the good that Cebu has to offer. In fact, SunStar Lifestyle is more than just a section in the paper. It’s a commitment in reporting and sharing content that will make your lives a lot easier.

Think best food finds, fresh gift ideas or bang-for-your-buck shopping deals etc.

Besides the hourly updates on our social media accounts, we also have daily columns worth looking forward to. On Mondays, feed off some valuable insight sparked by current events or read up on the latest parties. On Tuesdays, get updated on the latest in the tourism industry or what’s new in the local arts scene. On Wednesdays, read up on the movers and shakers of Cebu and what they’re up to, or what’s new in the field of medical science. On Thursdays, get a good dose of what’s happening in the local lifestyle scene. On Fridays, enjoy reading up on beauty tips. On Saturdays, enjoy food and events stories. On Sundays, read up on fitness tips and relationsh­ip advice for singles.

And that’s just about quarter of what #SunStarLIV­E has to offer.

There are more in-depth stories on personalit­ies, arts and culture, travel and food. There are photo albums online showing you the latest hangouts. There are quick videos, too, taking you to a trip inside the Cebu lifestyle scene.

If you want the rest of Cebu to know the good you have to offer, send us a message on live@sunstar.com.ph. Let’s talk!

So here’s to making sure you live 2019 the right way. Subscribe yourself to a habit of knowing where to buy your own copy of SunStar Cebu. And then, follow @livesunsta­r on Facebook, Instagram and Twitter so you don’t miss out on anything.

The year 2018 was a good one. Thank you, next!

 ??  ??

Newspapers in English

Newspapers from Philippines