Ex­porters told: Make of­fer­ings stand out

Sun.Star Cebu - - BUSINESS -

Ex­porters are en­cour­aged to make their of­fer­ings stand out in the over­seas mar­kets, as the gov­ern­ment con­tin­ues to fo­cus on en­hanc­ing its ini­tia­tives to make ex­ports a main in­dus­try that could drive Philip­pine eco­nomic growth and de­vel­op­ment.

Nora Ter­rado, Un­der­sec­re­tary for Trade and In­vest­ments Pro­mo­tion Group (TIPG) at the Depart­ment of Trade and In­dus­try (DTI), said they need to pre­pare the “right in­gre­di­ents and add dis­tinc­tive spices” to make their of­fer­ings emerge in the world.

“There are a lot of things that are chang­ing. We are so used to look­ing at the mer­chan­dise ex­ports. One of the emerg­ing com­po­nents in ex­port now is con­tent. It is the glue that com­bines to­gether where prod­ucts are be­ing ser­vi­ci­fied and ser­vices are be­ing pro­duc­tized,” she said.

To de­velop both prod­ucts and ser­vices, and ex­porters them­selves, Ter­rado noted the gov­ern­ment has been im­ple­ment­ing the Re­gional In­ter­ac­tive Plat­form for Philip­pine Ex­porters (Rip­ples) Plus pro­gram.

“Rip­ples pro­vides prac­ti­cal as­sis­tance geared to­wards the in­ter­na­tion­al­iza­tion of the MSMEs (mi­cro, small and medium en­ter­prises) and the ex­pan­sion of op­por­tu­ni­ties also for large en­ter­prises and the scal­ing up of the MSMEs so that we can en­rich the miss­ing mid­dle, or the medium en­ter­prises,” she said, adding that it also con­ducts events and out­bound trade mis­sions to ma­jor over­seas mar­kets.

“I must say that out­bound and in­bound mis­sions have been made more rel­e­vant, and spe­cial­ized in or­der for us to cap­ture op­por­tu­ni­ties in the world. For ex­am­ple, things such as Ha­lal, the or­ganic sec­tor, and many more,” she added.

Ter­rado be­lieves the ex­port sec­tor’s “tremen­dous con­tri­bu­tion” can make the coun­try’s growth in­clu­sive for ev­ery­one. /

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