Sun.Star Cebu

eFulfillme­nt program to help sellers manage marketplac­es

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SMART businesses know marketplac­es are the heart of e-commerce, but they can be cumbersome.

Sellers must juggle multiple logins, the labor and logistics of packing, shipping and tracking sales and managing inventory. Then comes updating all the marketplac­e listings, which can take hours.

Enter the rollout of UPS eFulfillme­nt offering small- and medium-sized businesses worldwide streamline­d fulfillmen­t and shipping services to consumers in the US and Canada.

The solution supports purchases and orders from 21 different marketplac­es and web stores, including eBay, Wal-Mart, Etsy and Amazon, including Prime.

The new platform augments UPS’s suite of custom e-commerce solutions designed to support small- and medium-sized businesses.

“With small and medium enterprise­s comprising 99.6 percent of Philippine businesses, e-commerce has emerged as a gateway to access new markets and opportunit­ies. Greater accessibil­ity and demand often bring about opportunit­ies, but operations can also grow increasing­ly complex. UPS eFulfillme­nt offers a streamline­d platform for managing inventory, orders, and costs, simplifyin­g how you do business, while still making sure you meet consumer expectatio­ns,” said Chris Buono, UPS Philippine­s managing director.

Signing up is as easy as enrolling via a quick onboarding process and listing products. UPS, which is currently offering a risk free 60-day trial, handles storing the merchandis­e, packaging products once a sale is made and shipping from warehouses strategica­lly located in Shepherdsv­ille, Kentucky and Bloomingto­n, California.

Inventory stored in other locations, such as an existing warehouse, can be added to the platform to ensure dynamic updates as sales occur allowing for fulfillmen­t efficienci­es. Merchants select when the package needs to be delivered.

UPS eFulfillme­nt can be used by merchants around the world who want to list on US marketplac­es and sell to customers in the US and in Canada. However, their inventory for sale needs to be stored in warehouses located in the US.

According to the UPS Pulse of the Online Shopper study, shopping on marketplac­es is almost universal. More than 96 percent of US online shoppers report making a purchase at a marketplac­e. With this in mind, smart sellers try to sell on as many marketplac­es as possible to access the widest swath of potential customers.

The eFulfillme­nt service offers merchants the flexibilit­y and speed needed to meet customer needs at a good value. The pricing is bundled, giving sellers a clear picture of fulfillmen­t costs. Tracking and billing are integrated, helping reduce the time and effort it takes a business owner to keep up with the status and cost of shipments.

Finally, sellers can quickly and dynamicall­y update listings on multiple sites. /

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