Meet Yellow Cab’s ‘So Worth It Squad’
TODAY’S generation of hustlers get a lot of flak by virtue of their age, but if Yellow Cab’s “So Worth It Squad” is anything to go by, it is that the members embody the hunger, grit and courage needed to make big things happen.
After securing indie folk-pop band Ben & Ben, Yellow Cab has welcomed eight more personalities to its list of brand ambassadors: filmmaker, columnist, musician and production studio head Quark Henares; dynamic streetwear duo Emil and Vince Javier of Don’t Blame the Kids (DBTK); visual artist and muralist Anina Rubio; collegiate basketball stand-outs UP Fighting Maroons; writer, editor and mental health advocate Pam Pastor; social entrepreneur Anya Lim; stand-up comic Red Ollero; and writer, performer, filmmaker, host and dance teacher Mika Fabella.
“The So Worth It Squad is comprised of individuals who, we feel, best represent the values that we also stand for as a brand—resilience, ingenuity, and grit,” said Charlene Sapina, marketing operations head of Yellow Cab Pizza Co. “They are those who have never been shy about taking risks and pushing the boundaries of what’s possible, leveraging on skills, love for their craft, and hunger for what they believe is so worth it.”
“For Ben & Ben, friendship, hunger and love for music have driven us as a group,” said Ben & Ben lead singer Miguel Guico. “We just had to pursue it, even when we were not earning as much or playing to small crowds, even if logic would tell us otherwise. We enjoyed the feeling of playing together and playing for our audience.”
Filmmaker Quark Henares shares that another trait that the So Worth It Squad share is a thirst for their craft. “Choosing the creative, unconventional path means that you never stop learning and growing. I think that’s the kind of hunger that we all share,” said Henares. “I’m proud to be part of a group that embodies a desire for learning and excelling.”
As a brand, Yellow Cab understands what it means to be the challenger and the kind of hustle it takes to realize what Filipinos believe is so worth it. It hopes that in sharing their stories, the So Worth It Squad would inspire more Filipinos to stay hungry, to keep hustling, and to power through until they make it. /