Sun.Star Cebu

Justice’s antitrust chief sketches how big tech will be assessed

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The US Justice Department’s antitrust chief suggested Tuesday, June 11, 2019, that he’ll take a broad view of how competitio­n is harmed when assessing whether big tech firms should be broken up.

Assistant Attorney General Makan Delrahim said in a speech in Israel that he is aware that just two companies dominate digital advertisin­g, though he did not name the two, Google and Facebook.

Without indicating whether he plans to move against any particular company, he said factors to be considered in assessing whether a monopoly exists—meriting anti-trust action—go well beyond whether a company’s dominance leads to higher prices.

Delrahim’s speech, published on the Justice Department’s website , follows reports that his agency has been given oversight of potential investigat­ions into Google and Apple for anti-competitiv­e behavior while the Federal Trade Commission oversees Facebook and Amazon.

“The current landscape suggests there are only one or two significan­t players in important digital spaces, including internet search, social networks, mobile and desktop operating systems, and electronic book sales,” he said. “This is true in certain input markets as well. For example, just two firms take in the lion’s share of online ad spending.”

Delrahim said factors that must be considered include “network effects” or when a business attains so much market share that barriers to entry for competitor­s are prohibitiv­ely high.

And he said acquisitio­ns of nascent competitor­s can be anti-competitiv­e in the digital realm, including when they protect a monopoly or “otherwise harm competitio­n by reducing consumer choice, increasing prices, diminishin­g or slowing innovation or reducing quality.”

Delrahim said another factor that must be weighed in the digital economy is services that are, at least ostensibly, free. That would include Google’s search and email, and Facebook and its subsidiari­es Instagram and WhatsApp, which generate profits by gathering data from users’ behavior that is then provided to advertiser­s.

Delrahim also said that by protecting competitio­n, his department “can have an impact on privacy and data protection.”/

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