Great taste, plant-based

In 2015, Vegadelphia Foods, a Philadelphia company, obtained from the US Patent and Trademark Office a registration for its “Where Great Taste is Plant-Based” trademark covering meat substitutes and poultry substitutes. It sells plant-based chicken and beef products on the East Coast.

Last week, Vegadelphia filed a trademark infringement suit against Dunkin’ Donuts and Beyond Meat for using the slogan “Great Taste, Plant-Based” on their meatless sausage breakfast sandwich. The lawsuit also claimed that Dunkin’s advertisements for its products use a font and “sunray” backdrop that are similar to Vegadelphia’s advertisements. It is also alleged that Beyond Meat applied for the registration of the “Great Taste, Plant-Based” trademark but the USPTO rejected it. (Reuters)