Exporters told to upgrade and innovate

FILIPINO services exporters eyeing to penetrate new markets are encouraged to upgrade and innovate to boost their competitiveness and gain advantage against the world’s best competitors.

“Services exporters do international business differently,” said Jane DrakeBrockman, senior services adviser at International Trade Centre (ITC), during a national workshop on services.

Brockman said economic upgrading involves improving the efficiency of the production processes, adding new product lines that are of higher valueadded and increasing value addition by moving up the value chain.

She said the process also entails switching to a different sector which final products are more technologically sophisticated and of higher-value added.