1st Davao Coreph held
THE First Davao Communication Research in the Philippines (Coreph) Conference, a two-day event organized by the UP Mindanao Department of Humanities, was successfully concluded on October 17, 2014.
Dean Stella Salazar, in her closing remarks, called for more research projects to provide solutions to issues and concerns.
Certificates were awarded by the conference coordinator, assistant professor Dennis Sumaylo, to participants from Ateneo de Davao University (Addu), University of Mindanao-Digos, University of Mindanao-Tagum, SPAMAST, Batangas State University, Project NOAH, and others.
On Day 2, Davao City Public Safety and Command Center (PSCC) head Francisco Villaroman presented the Davao City Disaster and Evacuation Plan, a product of many agencies, showing statistics, maps, evacuation centers, organizational structure, and the tasks of units.
He emphasized the necessity of having only one commander in disaster situations. Disaster and Environmental Communication was the theme of Session 1, chaired by Julius Neil Piala.
Dexter Pagcaliwagan of Batangas State University presented his studies for his documentary film on the hazards of aquarium fishing.
Leo Godfrey Jao spoke on Project NOAH and his role in, “Communicating Hazards for a Disasterfree Philippines”, where the discussion focused on “mainstreaming” the available information on disasters to citizens.
Doyle Felix Abrio presented his project on us- ing documentary photography for communication of environmental problems such as flooding in Davao City.
Ariesha Faith Dimaano spoke about crisis management strategies of Tacurong City in the wake of incidents such as the Maguindanao massacre and a roadside bombing.
Health Communication was the theme of Session 2, chaired by assistant professor Nelfa Glova.
Julius Neil Piala presented their findings on effects of TV ads about alcoholic drinks on adolescent students of a certain school.
Flor Niño Palma presented the results of his study on the necessity for pre-testing printed materials on family planning in order to communicate the messages effectively. Danielle Marie Irish Te showed her development and design of a campaign plan about HIV/AIDS prevention for high school students in Digos City.
On Day 1, UP Mindanao Chancellor Sylvia Concepcion, in her welcome message, thanked the higher education institutions present for accepting the opportunity for collaboration, and of future plans.
Day 1 Keynote speaker Amalia Bandiola-Cabusao in her talk declared that print is alive. She said,”The number of dailies in Davao has increased. Decisionmakers, like the city mayor, rely on print.
Younger people rely on print for entertainment plans and details. Mindanao now benefits from positive reporting, such as in tourism.”
New Media and Visual Communication, Language and Culture was the theme of the session chaired by assistant professor Nino de Veyra.
Thomas Vincent Secuya of Carve business process outsourcing company spoke about publicity. Jose Elmer Oficiar presented his study on gay language while Exelsis Deo Deloy showed his study on the de-ethnicization of culture and the preservation of language among students from indigenous peoples. James Labrigas and assistant professor Karen Cayamanda presented their study on communication by persons with disabilities towards able bodied persons.
Sam Sanchez spoke of his project in surrealistic documentary photography in a typhoon-damaged town, and Jean Claire Dy spoke on the use of narrative in an interactive multimedia project.
“Development Communication” was the theme in the session chaired by assistant professor Teresa Escano where keynote speaker Glorypearl Dy spoke on digital storytelling and peace-building, Alethea Gamalong on a communication plan for sago noodles as a consumer product, Judith Dalagan on sustaining community communication in the case of Radyo Tacunan, Joseph Laroscain on development communication in the case of FM radio programming by mass communication students, and Christine Faith Murillo-Avila on communication strategies of the Davao City Risk Reduction Management Council (DCRRMC) and their adoption by residents.