‘Saintly’ make-up transformation pushed

A GROUP of Filipino youth launched on Saturday a campaign urging the public to have a “saintly” make-up transformation.

The “Saintify” social media campaign was launched through Facebook page “Kabataang Katoliko,” which calls on young people to feature their favorite saint in the popular make-up transformations posted online.

“Why look ugly when you can be a saint? And why look like a monster when you are more of a saint?” said the group in an article posted on the Catholic Bishops’ Conference of the Philippines (CBCP) news website.

The group added that the campaign is timely since the country will be celebrating All Saints’ Day and All Souls’ Day in early November.

“All of us have a favorite saint and they have shown exemplary lives. So when we try to imitate their [facial expression] and their looks, we also try to follow their holiness of life,” the group said. “That is why the hashtag is #Iwanttobecomeasaint.”

Some of the saints young people have chosen to “saintify” include Filipino Pedro Calungsod, Dominic Savio, Roche (Roque), Philomena, and Lucy.

“We hope that through this campaign, we raise awareness [of] young people on social media to emulate the holiness and lives of the saints,” the group said.

Those who would like to feature their “Saintify” photos and get more information about the campaign may search and like the Kabataang Katoliko page.

Make-up transformation is popular on social media particularly on Facebook and Instagram, where a person posts a photo, of which the first three frames will be his/ her own photo while the fourth frame will be his/ her favorite celebrity or a popular individual.