Sun.Star Davao

DOT launches ‘Bring Home a Friend’ program

Program to give incentives to participan­ts

- By Ace June Rell S. Perez

THE Department of Tourism had its regional launching for the “Bring Home a Friend to the Philippine­s” program on Monday, November 13 at Pearl Farm Marina, Lanang, Davao City.

The program which seeks to give incentives to participan­ts by encouragin­g Filipinos to promote tourism by inviting foreign friends for a reunion.

DOT 11 regional director Roberto Alabado III said the program will redefine Philippine tourism as it highlights reunion of family and/or friends.

“More than just visiting places, tourism is also about bringing people together,” Tourism secretary Wanda Teo said in a speech read by Assistant Secretary Eden David.

Apart from increasing the number of foreign arrivals,the program also envisions to empower Filipinos to actively take part in tourism promotions.

She bared that for the first seven months of 2017, DOT has recorded 3.93 million foreign arrivals, which was an increase from the last year’s mark of 3.54 million.

“The numbers show that people around the world have a desire to visit our blessed archipelag­o,” she added.

Based on the DOT 2016 Visitors Sample Survey, 51.80 percent of tourists visit the Philippine­s upon their friend’s recommenda­tion, while 14.10 percent have friends or relatives in the country.

The Department of Foreign affairs listed 9.1 million Filipinos overseas in 2015 and that number continues to grow.

“Now we invite you to share. Share your experience, share your joy. It is now easier than ever to use media as a tool for sharing and meeting new people,

but the heart of friendship is still trust, based on sincerity and genuine concern. This is where Filipinos thrive and we at the DOT would like to give the ample recognitio­n. Bring them home, and Bring Home a Friend,” she said.

The contest, which runs from October 15, 2017 to April 15, 2018, allows Filipinos residing here and abroad as well as expatriate­s based in the Philippine­s to win prizes through an electronic raffle for simply inviting their foreign friends to come visit the Philippine­s.

The DOT views the program to empowering the people which is the core strength of our tourism campaign. ASP (For full story visit www.sunstar.com.ph/ davao/)

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