Lessons from the pioneer

Sun.Star Davao - - OPINION -

BE stag­nant, refuse to in­no­vate and you’ll see your­self in the dun­geon of ir­rel­e­vance and in­signif­i­cance.

Re­mem­ber your first mo­bile phone? It’s Nokia. Now, where is this phone brand? In re­cent years, its global mar­ket share de­creased sig­nif­i­cantly to nearly zero per­cent, far from its po­si­tion a decade ago as it owned more than 50 per­cent of the global mar­ket share of mo­bile phones in 2007.

It is a shock­ing data which should be a source of lessons by lead­ers, not just in busi­ness but in all in­dus­tries in or­der not to com­mit the same mis­takes the Fin­nish phone brand did.

“We, Nokia at that time, never re­ally failed, we just kind of just ex­ited, we didn’t in­no­vate, we stop mar­ket­ing and we kind of just slip away,” HMD Philip­pines coun­try man­ager Shan­non Mead said in a re­cent in­ter­view with Davao re­porters.

This does not only hold true to mo­bile play­ers, this is for ev­ery­one to pon­der.

Dis­rup­tion and change is a scary thing but noth­ing is more scary than to be stag­nant, un­de­vel­oped.

In­no­va­tion is key to this rapidly chang­ing world.

This year, another les­son is be­ing shown by the same brand – never give up. Com­mit­ted to up their game in the mo­bile phone mar­ket, Nokia tar­gets to be the top 3 mo­bile phone player glob­ally in three to five years’ time. This time, Nokia’s di­rec­tion is to re­gain the mar­ket share it once had in the mo­bile phone mar­ket by in­tro­duc­ing an An­droid-fo­cused strat­egy for de­vel­op­ing smart­phones.

Ac­cord­ing to IDC in its Septem­ber 2017 re­port pub­lished in its web­site, the world­wide smart­phone mar­ket will reach 1.5 bil­lion units shipped this year, up 1.7 per­cent from the 1.47 bil­lion units shipped in 2016.

“No one re­ally had a neg­a­tive ex­pe­ri­ence with the brand which is a lot eas­ier to re­con­nect. But of course we need to prove our­selves that our new port­fo­lio (An­droid-fo­cused smart­phones) is wor­thy for cus­tomers,” Mead said.

Just like in start­ing a busi­ness, run­ning an or­ga­ni­za­tion or lead­ing a coun­try, suc­cess is al­ways not an easy way. There will be down­fall, but it’s never too late to rise above the chal­lenges and keep up in the game.

To in­no­vate and fail fast, these are the lessons that can be learned from the brand that started the mo­bile era.

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