Sun.Star Davao

EXTREME HAIR CARE

- By Juliet C. Revita

RENEWING its vow of providing top-of-the-line beauty services for everyone’s desired hairstyle, leading salon SVS Korean Beauty Salon recently opened its new branch - the SVS Prime on June 29 at the 3rd Floor, ITH Building, E. Quirino Avenue, Davao City.

The new SVS Prime, inspired by high-end beauty salons in Korea is definitely something Dabawenyos should try and experience.

Unlike other salons mushroomed around the corner, they put premium in their medicines which are all imported from Korea, Japan and US, to give their clients the best result bringing their natural beauty.

One of the brands they use is the Olaplex. It is the newest treatment for the bleached damaged hair which benefits include: reducing breakage during coloring process, make color last longer and hair strand stronger, and help stylist to perform bleach-based coloring such us Balayage and Ombre successful and less damaging.

Another one if the Cosio, a high-end hair and cosmetics company in Korea. Most popular in products for treating hair effectivel­y and is currently popular in Korean celebritie­s. Only SVS has these products in the Philippine­s.

Libeca C. Yoshokiwa, General Manager of SVS Korean Beauty Salon emphasized the need for women to invest in their hairs because of its essential contributi­on in their overall look. With a good hair, you’ll gain enough confidence to conquer the world.

“They would think that they got less when they availed cheaper services however the result is not satisfacto­ry but with SVS, you’ll have a good investment because of the good result,” she said.

Started in 2011, their first branch is located in Gaisano Mall of Davao where their target clients are the mall goers. For those clients who find it inconvenie­nt going there, they could opt for a less crowded branch in Quirino Avenue.

For almost eight years, SVS Salon, owned by Deeno Jeong, the director have successful­ly put its name in map of top salons in city whose mission has evolve from a mere beautifyin­g services to introducti­on of new trends in hair care.

In fact, in preparatio­n for the opening of SVS Prime, Jeong had studied Vidal Sassoon Academy in London to be equipped with more skills in the industry where he could likewise teach his hair stylists of new trends and most-sought after techniques in the salon industry.

What’s new about the SVS Prime is their VIP Lounge, one of the benefits of their VIP membership cards. VIPs has their separate lounge from the regular clients and have their own privacy. The service has also upgraded when it comes to medicine where some are only available for the VIPs. They also offer discounts and gifts on the client’s special occasions.

For their services, they offer BB Perm, MC Perm, Botox rebond using organic medicine without harmful chemicals and among others. Jeong, a trichologi­st himself developed medicine purposely made for Filipinos to ensure best outcome since Filipinas has different type of hair, remaining true to their tagline of: “Not your ordinary Salon”.

They assured their clients of transparen­t mixing of medicine as they do it in front of them where they could see whether the amount of medicine is enough.

 ??  ?? The SVS Prime team.
The SVS Prime team.
 ??  ?? SVS Korean Beauty Salon director Deeno Jeong thanks the people who have helped in achieved another milestone during the opening of the SVS Prime.
SVS Korean Beauty Salon director Deeno Jeong thanks the people who have helped in achieved another milestone during the opening of the SVS Prime.
 ??  ?? SVS Korean Bauty Salon models Diwa ng Dabaw 2018 Carly Jane Chua and Pag-asa ng Dabaw Claudine Alyssandra Verga.
SVS Korean Bauty Salon models Diwa ng Dabaw 2018 Carly Jane Chua and Pag-asa ng Dabaw Claudine Alyssandra Verga.
 ??  ?? Ribbon cutting attended by (from left to right) Ms. Cherry Faye Al-ag, Davao City Vice Mayor Bernard Al-ag, Marjorie Jeong, Deeno Jeong and his son.
Ribbon cutting attended by (from left to right) Ms. Cherry Faye Al-ag, Davao City Vice Mayor Bernard Al-ag, Marjorie Jeong, Deeno Jeong and his son.
 ??  ?? SVS Prime hairstylis­ts gives their client a hair treatment.
SVS Prime hairstylis­ts gives their client a hair treatment.
 ??  ?? The VIP lounge of SVS Prime.
The VIP lounge of SVS Prime.

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