‘Near-na­tive’ English speak­ers in de­mand

Sun.Star Davao - - BUSINESS -

Manila – Call cen­ter ap­pli­cants should learn to speak English with Amer­i­can, Aus­tralian, or Bri­tish ac­cents as busi­ness process out­sourc­ing (BPO) clients have ex­pressed pref­er­ence for “near-na­tive” English speak­ers.

Dur­ing the for­mal launch of Teleper­for­mance’s 19th site in the coun­try on Thurs­day, Teleper­for­mance Philippines Manag­ing Di­rec­tor Travis Coates said hir­ing talents for voice-re­lated services have be­come more dif­fi­cult with the in­creas­ing re­quire­ments for English lan­guage skill set.

“The re­quire­ments for the English skill set con­tin­ues to in­crease. The abil­i­ties and ca­pa­bil­i­ties con­tinue to in­crease. And I wouldn’t say nec­es­sar­ily that we‘re see­ing as much sup­ply around that spe­cific skill set as per­haps we have in the past,” Coates said in a press con­fer­ence.

“Some of our clients would tell you that they want as ‘near-na­tive’ English skills as pos­si­ble. We’re clearly not near-na­tive,” he added.

He noted that some clients want their cus­tomers to “not nec­es­sar­ily know where the calls are be­ing han­dled”. “Not to (the ex­tent) that it’s a neg­a­tive thing about the Philippines or any­where else. They just want their English lan­guage skills to be very sim­i­lar to what they can get in the US, as an ex­am­ple,” Coates noted.

“The re­quire­ments have gone up in terms of the skill set and the de­mand con­tin­ues to drive even higher,” he added. Coates said Teleper­for­mance Philippines con­tin­ues to de­velop the skills of its 40,000 em­ploy­ees to meet the de­mands of their clients. The Paris-based BPO firm’s local fa­cil­i­ties mostly cater to English-speak­ing mar­kets.

Teleper­for­mance Philippines is present in 19 cen­ters lo­cated across Metro Ma­nia, An­tipolo, Baguio, Ba­colod, Ca­gayan de Oro, Cebu, and Davao. /

“The re­quire­ments for the English skill set con­tin­ues to in­crease. The abil­i­ties and ca­pa­bil­i­ties con­tinue to in­crease.” TRAVIS COATES Teleper­for­mance Philippines Manag­ing Di­rec­tor

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