Ways to boost online-based food business

Owning a food business used to mean being dependent on a physical location for customers to find it. Thanks to digital tools and platforms, those in the food industry can now easily reach those who are seeking the convenience of having meals or ingredients delivered right to their doorstep.

If you are thinking of setting up a food business and entering the digital marketplace, it is important that your set-up has a strong online presence.

GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, shares these five ways to help boost your online-based venture and help attract more customers.

1 Modernize menu design

A sleek-designed menu on your website that’s easy to read, especially from mobile phones where most Filipinos access the Internet, can help your customers better appreciate your offerings. Add nice photos, too.

2 Customize options

According to the Mintel Metro Consumer Survey 2018, food is the top choice for customization among consumers in the Asia-Pacific Region. Ensuring that your meal offerings can be customized, even with just a couple healthier options, can help open your business to an even wider range of customers.

3 Showcase testimonials

Food quality is hard to gauge just by looking at a menu or pictures. Customer testimonials on your website helps to establish credibility. This can help entice new customers to try the dish for themselves.

4 More payment options

Customers appreciate online businesses that have more than one payment option. Having an e-commerce provision on your website is an added layer of convenience that can help make it easier for customers to make their desired purchases. Explore also other options like third party payment centers and bank deposits

5 More secure website

A secure platform adds to the credibility of your food business. If you plan to build a website ensure that it has the right SSL certificate, as websites without SSL certification are marked as “unsafe.” If your potential customers log on to your portal and see this tag, it may make them think twice about patronizing your business.

From domain names to mobile-friendly websites to other online-based productivity solutions, GoDaddy offers tools for your food business to build a strong online presence. GoDaddy also has locally-based customer care support available 24/7 to help along the way. To find out more about these tools, log on to http://ph.GoDaddy.com. /