Osaka headed for big money

Sun.Star Davao - - TOP SPORTS -

Tokyo — Naomi Osaka used a pow­er­ful fore­hand and a match­ing serve to win the U.S. Open against Ser­ena Wil­liams two months ago, soar­ing as high as No. 4 this sea­son in the WTA ten­nis rank­ings.

Off the court — on the mar­ket­ing front — she has the same po­ten­tial. Maybe more.

"It's very, very rare to find a Ja­panese-born fe­male ath­lete who ap­peals to an in­ter­na­tional au­di­ence," said Bob Dorf­man, a sports mar­ket­ing ex­pert and creative di­rec­tor at Baker Street Ad­ver­tis­ing in San Fran­cisco, Cal­i­for­nia.

In this Nov. 1, 2018, photo, Masao Tsut­sumi, gen­eral man­ager in charge of Osaka-re­lated mar­ket­ing at Nis­san Mo­tor Co., stands with a Leaf elec­tric ve­hi­cle in front of a gi­ant poster of Ja­panese ten­nis player Naomi Osaka .

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