Osaka headed for big money
Tokyo — Naomi Osaka used a powerful forehand and a matching serve to win the U.S. Open against Serena Williams two months ago, soaring as high as No. 4 this season in the WTA tennis rankings.
Off the court — on the marketing front — she has the same potential. Maybe more.
"It's very, very rare to find a Japanese-born female athlete who appeals to an international audience," said Bob Dorfman, a sports marketing expert and creative director at Baker Street Advertising in San Francisco, California.
In this Nov. 1, 2018, photo, Masao Tsutsumi, general manager in charge of Osaka-related marketing at Nissan Motor Co., stands with a Leaf electric vehicle in front of a giant poster of Japanese tennis player Naomi Osaka .