Sun.Star Davao

An accessory just for the one you love

An online seller juggles her time as a mom-preneur as she creates personaliz­ed accessorie­s that will make great gifts to friends and families

- BY LYKA AMETHYST H. CASAMAYOR / Reporter CEL PANGANIBAN/ Photos

One of the most interestin­g gifts one could give to someone is a personaliz­ed accessory for remembranc­e.

For the millennial and young moms today, a personaliz­ed cuff bracelet is becoming a trend.

Popular for its cuff bracelets in Davao City, Hello Amber opened in November 2018 and has been making a name online.

“I think this has become a trend now because every item is basically unique because some may be made several degrees higher. For others, the cuff is not something special but when personaliz­ed, it becomes meaningful accessory because the value is with the wearer,” Hello Amber owner Cel Panganiban said.

Because of Cel’s background in the Informatio­n Technology (IT) industry, she was once exposed to metal crafts. There she learned the techniques in making personally-designed cuff bracelets.

While working day-time as an IT manager in Davao City, Cel started making cuff bracelets for her family and friends in 2017. When people saw her designs, they started ordering from her. This prompted her to register her business.

Hello Amber has no physical store yet but is actively getting orders through their Facebook page and Instagram account, @ helloamber.ph.

Hello Amber also participat­es in some trade fairs or bazaars in the city where they get bulk of orders from different clients.

Aside from the cuff bracelets, they now offer personaliz­ed beaded bracelets, necklaces, guitar picks, and keychains. They also have pre-made bracelets and necklace available in different designs at reasonable prices.

While business is evidently growing and the brand is starting to be known in the market, Cel said there are still challenges that she is facing like juggling her time as a working mom and as a business start up.

“I think the challenge for all moms is prioritiza­tion. I learned that some things are meant to be given up and that I cannot do anything but I have to identify what is important to me and learn to use to technology to my advantage. Basically, one needs to use to the right tools,” she said.

To know more about their products and their story visit their website hello amber studio. com.

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 ??  ?? Hello Amber store owner Cel Panganiban.
Hello Amber store owner Cel Panganiban.
 ??  ?? Personaliz­ed cuff bracelets sample designs.
Personaliz­ed cuff bracelets sample designs.

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