THE FUTURE OF NEWSROOMS

PPI reinforces viability, innovation on 60th anniversary

THE Philippine Press Institute (PPI) also known as the national association of newspapers and online publications in the country, comes stronger than ever as it celebrates a milestone of trailblazing initiatives for its print members, riding high on its overarching mantra, “building better communities”.

On its 60th year, PPI organizes three assemblies and hosts two major awards from April 24 to 26 at Century Park in Manila: General Membership Meeting, Outstanding Stories on Breast Cancer, National Press Forum, Community Press Awards, and Learning Exchange Forum.

“It’s bigger this year owing to PPI’s diamond year, being the oldest media organization in the country for print since 1964,” PPI executive director Ariel Sebellino said. He added that PPI has come a long way since its comeback in 1987 having been declared moribund during Martial Law years.

This year’s overarching theme, “The Future of Newsrooms: The Viability of Print in an AI Era”, puts emphasis on print innovations and sustaining newspaper operations against the backdrop of overwhelming technologies, rowdy social media platforms, dwindling readership and diminishing revenues. Chong Ardivilla from Texas Tech University will discuss via Zoom the need to innovate the layout and design of community newspapers while Dominic Ligot, founder and chief technology officer of CirroLytix will zero in on artificial intelligence in the newsrooms. Danny Yong, business adviser from the International Media Support (IMS) will share sustainability models for newsrooms.

The shift to digital media in how information is produced, consumed and distributed, according to PPI chairman-president Rolando Estabillo, has posed significant threats to the traditional press. “At present, our advocacy group finds itself confronting new challenges and opportunities in the ever-evolving media landscape.

As it continues to evolve as a media organization dedicated to championing it members’ welfare and interests, the PPI has welcomed news partners such as Novartis Philippines and Pharmaceutical and Healthcare Association of the Philippines (PHAP) to boost plans in expanding journalism initiatives and public discourse on health via trainings for journalists, journalism fellowship programs and recognition for outstanding reportage. For its part, NOVARTIS acknowledges the role of media in raising awareness on breast cancer that “it is not a death sentence”. The first Think Pink Awards will recognize newspapers and journalists for their outstanding stories on breast cancer.

Training the spotlight on the creation of Media-Citizen Councils, the PPI has also partnered with the International Media Support (IMS) to stress the importance of media accountability and self-regulation under the framework of the Philippine Plan of Action for the Safety of Journalists (PPASJ). To date, there are nine Media-Citizen Councils which will be given focus in the forum. Central to a contemporary Council is the presence of mediation via Alternative Dispute Resolution (ADR) which will be explained by Atty. Irene De Torres Alogoc, undersecretary and executive director of the Office of Alternative Dispute Resolution which is under the Department of Justice (DOJ). Atty. Richard Paat Palpal-latoc, chairman of the Commission on Human Rights (CHR) will talk about a rights-based approach on the Media-Citizen Council. /