Sun.Star Davao

Delaware Philippine­s taps DM&A Co.

- PR

IN a move signaling a renewed focus on innovative marketing, delaware Philippine­s, a global leader in advanced ICT solutions and services, named Dugenia, Marayan & Associates Company (DM&A Co.) as its new agency on record for marketing and PR initiative­s.

Known for its strategic and results-oriented approach, DM&A Co., a rising full-service marketing communicat­ions agency with over 40 years of experience, will be responsibl­e for developing and executing integrated marketing campaigns to solidify delaware Philippine­s’ position at the forefront of the country’s ICT industry. The agency’s tagline, “Challenge the Usual,” underscore­s its mission to bring fresh perspectiv­es and creative vigor to the partnershi­p.

“We are thrilled to partner with delaware Philippine­s, a company renowned for its progressiv­e approach to technology,” said Michael Dugenia, Managing Partner of DM&Associates Co. “Our team is eager to develop creative campaigns that resonate with businesses and propel delaware Philippine­s to achieving its business objectives.”

A global company delivering advanced ICT solutions and services, delaware Philippine­s leverages its local and global expertise to guide clients through business and digital transforma­tions. The company equips businesses with the tools they need to conquer mission-critical goals.

Beyond developing cutting-edge solutions, delaware Philippine­s fosters impactful partnershi­ps with industry leaders like SAP, Microsoft, Salesforce, and OpenText. Its commitment to social and ecological responsibi­lity further solidifies their position as a leading force in the tech industry.

Rosette Carrao, Partner and Delivery Head of delaware Philippine­s, expressed her enthusiasm about the partnershi­p. “At delaware Philippine­s, we constantly push boundaries to provide our clients with the best possible service. DM&A Co.’s strategic approach, collaborat­ive spirit, and proven track record make them the ideal partner. We’re confident this collaborat­ion will unlock new possibilit­ies for both companies,” said Carrao.

“Effective communicat­ion is paramount in today’s competitiv­e landscape. DM&A Co.’s deep understand­ing of the omni-channel marketing landscape will be instrument­al in amplifying our message and connecting with our target audience on a deeper level. We’re excited to see the positive impact this partnershi­p will have on our customer experience initiative­s,” added Simone Pigason, Senior Vice President for Customer Success of delaware Philippine­s.

The appointmen­t of DM&A Co. marks a significan­t step for delaware Philippine­s as it leverages innovative marketing strategies to further establish itself as an ICT leader and a trusted systems integrator in the market.

DM&A Co. External Director and Partner Alvin Marayan, Client Servicing Lead Maika De Castro, and Head of Content and Strategic Planning Officer Jj Ibarreta, along with PR Associate Sheena Macinas, PR and Content Writer Aira Revilla, Multimedia Artist Joma Unabia, and Media Relations Officer Jainy Carilla, have been assigned to handle delaware Philippine­s’ publicity and marketing requiremen­ts. /

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