NLEx forges partnership with Pampanga’s Best

CLARK FREEPORT — The North Luzon Expressway (NLEx) Corporation (formerly Manila North Tollways Corporation) has forged a 10-year partnership with Pampanga’s Best Incor p or at ed.

Under the agreement is the naming of the NLEX San Fernando interchange after the food corporation.

NLEx Corporation President Rodrigo Franco and Pampanga’s Best Incorporated President Angelo Hizon Jr. led the agreement signing ceremony held at the Widus Hotel in Clark Freeport on Monday.

The signing ceremony was witnessed by NLEx Corporation chief finance officer Maria Theresa O. Wells and Pampanga’s Best Incorporated sales and marketing director Angie Hizon.

The ceremony signalled the start of the 10-year partnership between the two companies which is aimed

at creating a strong positive impact on the motorists, customers and other stakeholders.

With the naming rights agreement, the San Fernando Interchange will be named “San Fernando Pampanga’s Best Interchange.”

The Pampanga’s Best brand will also be added to the interchange structures as well as the 19 directional signs along the NLEX bearing the name San Fernando.

Renato Ticzon, president of the NLEx Ventures Corporation, said Pampanga’s Best Incorporated is the first food company that partnered with NLEx.

“Being a catalyst of growth in Pampanga, it suits well the naming rights to its home city, San Fernando,” Ticzon said.

Franco said the naming rights agreement is more than just building brand image. “Reflecting Pampanga’s Best brand in NLEX structures will create a legacy that will stay from one generation to the next,” he said.

“There is a synergy with the partnership as NLEX and Pampanga’s Best share the same value of excellence and commitment to contribute to the progress of communities where they belong,” Franco said.

For his part, Hizon described the partnership as timely tribute to Pampanga’s Best as the firm celebrates “50 years of success in bringing delicious and high quality food on Filipino dining t abl e.”

“We want to share our mission of providing food products to every Filipino household worldwide and enable them to experience our expertise and the good values we poured in our products and services,” Hizon said.