Sun.Star Pampanga - - LIFE­STYLE! -

life. We will be repack­ag­ing Pam­panga as a des­ti­na­tion for a good life,” he said.

Musni added that the cen­tral theme of the brand will give em­pha­sis on food as Pam­panga is known as the Culi­nary Cap­i­tal of the Philip­pines.

“Cen­tral idea will be food be­cause we can brag about it and we can get away with it be­cause we know we have a very dis­crim­i­nat­ing taste and this will work with food be­ing the cen­tral theme. We would also be cap­i­tal­iz­ing on other good things that we have: ef­fi­cient trans­port ser­vice, our syn­ergy of roads, our con­nec­tiv­ity to the air­ports and the ports and our hos­pi­tal­ity as a peo­ple,” Musni said.

Aside from the tourism brand, the TWG is also work­ing on the brand­ing sys­tem for Pam­panga-made products.

Tor­res, chair­man of the com­mit­tee on trade, in­dus­try, and com­merce, said the prod­uct brand­ing will raise the qual­ity and mar­ketabil­ity of the lo­cal products.

Tor­res added that a team from the TWG will re­ceive, eval­u­ate and ac­credit ap­pli­ca­tions for both products and pro­duc­ers in the prov­ince. Once ac­cred­ited, the prod­uct will bear the “qual­ity seal” or the reg­is­tered logo of the prov­ince on their pack­ag­ing.

Ac­cord­ing to Pro­vin­cial Tourism Of­fi­cer Ar­win Lin­gat, the pro­vin­cial tourism brand will be launched in De­cem­ber to co­in­cide with the cel­e­bra­tion of Pam­panga Day.


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