life. We will be repackaging Pampanga as a destination for a good life,” he said.
Musni added that the central theme of the brand will give emphasis on food as Pampanga is known as the Culinary Capital of the Philippines.
“Central idea will be food because we can brag about it and we can get away with it because we know we have a very discriminating taste and this will work with food being the central theme. We would also be capitalizing on other good things that we have: efficient transport service, our synergy of roads, our connectivity to the airports and the ports and our hospitality as a people,” Musni said.
Aside from the tourism brand, the TWG is also working on the branding system for Pampanga-made products.
Torres, chairman of the committee on trade, industry, and commerce, said the product branding will raise the quality and marketability of the local products.
Torres added that a team from the TWG will receive, evaluate and accredit applications for both products and producers in the province. Once accredited, the product will bear the “quality seal” or the registered logo of the province on their packaging.
According to Provincial Tourism Officer Arwin Lingat, the provincial tourism brand will be launched in December to coincide with the celebration of Pampanga Day.