Jumbo JENRA Dolores now open in CSF

Sun.Star Pampanga - - BUSI­NESS! - Sun.Star Staff Writer

In a bid to widen its reach and cater to more cus­tomers from the prov­ince of Pam­panga, JENRA has re­cently opened its new­est branch in the City of San Fer­nando.

The newly-opened store, named Jumbo JENRA Dolores, is the fifth su­per­mar­ket chain of the big­gest home­grown re­tail player in the prov­ince.

It is the lat­est ad­di­tion to Tan Song Bok (TSB) Realty and De­vel­op­ment’s line of com­mer­cial shop­ping cen­ters known for bring­ing value for money prod­ucts and best shop­ping deals for the Ka­pam­pan­gans.

TSB Realty and De­vel­op­ment Gen­eral Man­ager By­ron T. Siy noted that the open­ing of the new branch is part of the com­pany’s com­mit­ment to pro­vide a venue for re­tail gro­cery shop­ping while of­fer­ing af­ford­able whole­sale prices, as the brand con­tin­ues to stay true to its motto “Presyo at Ser­bisyo Sig­u­rado Ka”.

“Be­cause of our rea­son­ably priced items and of­fer­ings, JENRA is now a plat­form for lo­cal busi­nesses to flour­ish. Through the years, we have as­sisted many small re­tail­ers and sari-sari store own­ers to suc­ceed in their trade,” he shared.

“We are a busi­ness that also serves the best in­ter­est of our fel­low Ka­pam­pan­gans, thus we are not just of­fer­ing prod­ucts that fit the bud­get but we also sup­port lo­cal liveli­hood and cre­ate jobs,” he added.

He fur­thered that the com­pany is con­tin­u­ously de­vel­op­ing the 2-hectare com­plex to im­prove the shop­ping con­ve­niences and in­tro­duce a world-class re­tail ex­pe­ri­ence for the lo­cals.

“By next year, we will see more de­vel­op­ments here in Jumbo JENRA Dolores. Soon, we will be open­ing up dif­fer­ent com­mer­cial spa­ces in the area,” he re­layed.

He then dis­closed that the com­pany is eye­ing to ex­pand in other prov­inces in the re­gion.

“We will make sure that the ben­e­fits we of­fer will not just be en­joyed by the Ka­pam­pan­gans, but also our kababayans from Cen­tral Lu­zon,” he said.

For his part, Mayor Ed­win San­ti­ago ex­pressed grat­i­tude to the Tan Song Bok fam­ily for its valu­able con­tri­bu­tion and in­vest­ment to the City of San Fer­nando.

“In be­half of the City of San Fer­nando, we would like to ex­tend our warm­est con­grat­u­la­tions to Jumbo JENRA for the open­ing of yet an­other big ven­ture in the city. We are al­ways op­ti­mistic of the eco­nomic growth that each of our pri­vate part­ner brings in our city,” he noted.

JENRA started the con­cept of su­per­rete in the 1970s and has emerged as a large scale su­per­mar­ket brand. To date, the brand has over four other stores in­clud­ing JENRA Grand Mall, Sto. Rosario; Jumbo JENRA An­ge­les City Mar­ket; Jumbo JENRA Dau, Ma­bal­a­cat City; and Jumbo JENRA Sin­dalan.

Erika Mariel Gines

(From L-R) An­ge­les City Coun­cilor Dan Con­cep­cion, Mayor Ed Pam­intuan, City of San Fer­nando Mayor Ed­win San­ti­ago, Tan Song Bok Realty & De­vel­op­ment Corp. ma­tri­arch Jose­fina So Tan, Chair­man and Founder Tan Song Bok, and Pres­i­dent Edgardo So Tan grace the open­ing of Jumbo JENRA’s 5th store in Pam­panga.---

Erika Mariel Gines

Low-rate and dis­counted items avail­able at Jumbo JENRA Dolores' grand open­ing held Fri­day. -

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