Sun.Star Pampanga

Psychology museum explores what makes us human

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Amuseum.

Dennis Barrie, who developed it with his wife, Kathleen, already knew what it took to get people in the front door of a museum. He was co-creator of Cleveland’s Rock and Roll Hall of Fame and a former executive director there. In recent years he worked on the Internatio­nal Spy Museum in Washington and the Mob Museum in Las Vegas.

He acknowledg­ed the challenges in making psychology palatable to a mass audience.

“When I first met the team there and looked at their archives, which are extensive and for most of us probably too sophistica­ted in terms of knowledge and background, I did have those concerns,” Barrie said. But the subject matter also gave him plenty of options.

“There were things in everything we did that were indicators of a bigger story but allowed you to have fun and participat­e in the process,” he said.

Visitors can put together a puzzle that was used as an intelligen­ce test — known in the early 20th century as a “moron test” — to assess the intellect of immigrants arriving in the U.S.

They can measure their reaction time against that of legendary slugger Babe Ruth. They can test their ability to multitask.

Displays tell the stories of how psychology has been used in everything from workplace efficiency to determinin­g the level of caffeine in Coca-Cola and marketing handguns to women.

“Psychology is literally everywhere in our world, and applied everywhere,” Barrie said. “It’s not just lying on a couch a la Freud, talking about your childhood memories.”

Speaking of Sigmund Freud, there is a replica of the Vienna office where he pioneered psychoanal­ysis, along with some of his letters and rare home movies.

Oddities include a medieval-looking skullcap from the 19th century that measured the bumps on a person’s head to determine intellectu­al traits. (Like many early psychologi­cal theories, that process, called phrenology, was later proved to be worthless.)

One of the most macabre items is a wooden cage known as a Utica Crib that was used in 19th-century asylums to keep patients from leaving their beds. Displayed nearby are gleaming medical picks that belonged to Dr. Walter J. Freeman, a physician who specialize­d in lobotomies and botched the procedure on Rosemary Kennedy, the sister of President John F. Kennedy.

Barrie’s favorite exhibit includes memorabili­a from the 1971 “Stanford prison experiment.” The famous social psychology exercise involved breaking groups of students into guards and inmates in a mock prison scenario and claimed to show that each group adapted to its role in dramatic ways.

The museum’s overarchin­g theme is examining what makes us human.

“We hope,” coordinato­r Dorothy Gruich said, “that people will come in and learn a little bit about themselves.”

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