Sun.Star Pampanga

DOH promotes ‘exclusive breastfeed­ing’

- BY IAN OCAMPO FLORA Sun.Star Staff Reporter

CITY OF SAN FERNANDO — The Department of Health here joins the celebratio­n of the Breastfeed­ing Month of August as it promotes exclusive breastfeed­ing for babies six months after birth.

This advocacy runs with the theme “Pagpapasus­o’y Pundasyon para sa Malusog at Mahabang Buhay ng Ina at Sanggol”.

Exclusive breastfeed­ing, coined by the World Health Organizati­on, means that the infant receives only breast milk. No other liquids or solids are given (not even water) with the exception of oral rehydratio­n solution, or drops/syrups of vitamins, minerals or medicines.

In the City of San Fernando, Fernandina mommies have been gathering for the past three years for a simultaneo­us breastfeed­ing activity dubbed Big Latch On.

The project, which was initiated by the City Tourism Office and Breastfeed­ing Pinays Pampanga Chapter and supported by Soroptimis­t Internatio­nal Pampanga, aims to promote breastfeed­ing as a way of life of a mother and child and normalize it in today’s society.

It also aims to urge and educate mothers, especially the new ones and soon-to-be’s, on the importance and benefits of breastfeed­ing on their health and relationsh­ip with their respective children, said organizer and City Tourism Officer Ching Pangilinan.

The project has raised the acceptance of the public on breastfeed­ing in common areas and have already recorded a significan­t rise on the number of breastfeed­ing mommies and babies in the province, according to Pangilinan.

The latest study of the World Health Organizati­on (WHO) and the United Nations Children’s Fund (Unicef) showed that newborns, who are breastfed in the first hour of life, are significan­tly more likely to survive as a delay of a few hours after birth could already pose life-threatenin­g consequenc­es.

It added that skin-to-skin contact along with suckling at the breast stimulates the mother’s production of breastmilk, including colostrum, which is also called the baby’s “first vaccine” as it is extremely rich in nutrients and antibodies.

On the other hand, the report said newborns, who started breastfeed­ing between two and 23 hours after birth, had a 33 percent greater risk of dying as compared to those who started breastfeed­ing within one hour of birth.

Also, among newborns who started breastfeed­ing a day or more after birth, the risk was more than twice as high, it added.

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