Cam­paign fuzz

Sun.Star Pampanga - - TOPSTORY! -

A cou­ple of days ago, I was awak­ened by some in­dis­tinct melody and chant seem­ingly com­ing from a street in our com­mu­nity. The noise or should I say, jin­gle, is played from an elec­tion show­boat or a ve­hi­cle used for cam­paign­ing.

An­noyed and cu­ri­ous, I stood from my bed and went to our gate where I saw a sen­a­to­rial line-up be­ing mar­keted by a van wrapped in tar­pau­lin and stick­ers while play­ing a cam­paign jin­gle. I sud­denly re­al­ized then that its the cam­paign pe­riod for po­lit­i­cal hope­fuls try­ing to get a seat in the Se­nate and in the House of Rep­re­sen­ta­tives (Par­tyList).

While its not yet the “of­fi­cial” cam­paign pe­riod for lo­cal can­di­dates, there are al­ready a num­ber of show­boat ply­ing our streets, bran­dish­ing can­di­dates faces, play­ing loud their jin­gles. The jin­gles are usu­ally the re-lyri­cized rock and loud mu­sic which can make one dance.

Jin­gles in­tend to catch the at­ten­tion of the elec­torates. They us­ally have the happy tunes with dif­fer­ent lyrics with the lat­ter telling some­thing about the can­di­date and the num­ber cor­re­spond­ing to a place in the bal­lot to which the voter shall shade come elec­tion time.

In Pam­panga, there are

a num­ber of jin­gle mak­ers who are at this time of the year, are rak­ing in prof­its from their tal­ent fees in com­pos­ing and match­ing lyrics to mu­sic. The polosadors or the tra­di­tional singers and song­writ­ers of lo­cal nov­elty songs are also in-de­mand these days for pol i t i ci ans.

These jin­gles show­case the great tal­ent of ka­pam­pan­gans in com­pos­ing mu­sic and putting in them the ap­pro­pri­ate lyrics. The lyrics are no or­di­nary ones as they have the sto­ries in them, some wis­dom and some lessons in life.

Some years ago, cam­paign jin­gles are recorded us­ing a cas­sette tape recorder and a sim­ple gui­tar. The tape is then re­pro­duced and dis­trib­uted to show­boats that will go the places up to the re­motest part of barangays.

To­day, cam­paign jin­gles are recorded in stu­dios. Once recorded, they are re­pro­duced to flash drives or thumb disks, com­monly called as USBs. These USBs are played via am­pli­fiers and loud­speak­ers mounted on show­boats.

Last week, I have been a wit­ness to the de­con­ges­tion of the North Lu­zon Ex­press­way (NLEx) par­tic­u­larly the Min­danao Av­enue to Clover­leaf in Bal­intawak. The A. Boni­fa­cio Av­enue that con­nects Clover­leaf into the City of Manila was like­wise tremen­do­suly de­con­gested of ve­hic­u­lar traf­fic. The C3 Road that con­nects Navotas City and Caloocan City was like­wise free from high vol­ume of trucks.

The rea­son for all of these ease in ve­hic­u­lar traf­fic is the open­ing of the Har­bor Link road that con­nects the NLEx to the pier area in Manila City. I am a wit­ness, among other mo­torists, to the con­ve­nience the new road pro­vides to the pub­lic.

For any com­ments, ideas, sug­ges­tions or opin­ions, text or call The Ad­vo­cate at 0921-3636360 or send email at den­[email protected]

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