Cebu Pa­cific so­lid­i­fies Aus­tralia pres­ence with strong per­for­mance of new Mel­bourne route

Sun.Star Pampanga - - TRAVEL! -

The Philip­pines’largest car­rier, Cebu Pa­cific (CEB) con­tin­ues to grow its pres­ence in Aus­tralia, on the back of im­proved book­ings fol­low­ing the launch of its Mel­bourne route in Au­gust 2018. As of Novem­ber 2018, data from Aus­tralia’s Bureau of In­fra­struc­ture, Trans­port and Re­gional Eco­nom­ics (BITRE) showed that Cebu Pa­cific alone flew a to­tal of 18,971 pas­sen­gers be­tween Manila, Mel­bourne and Syd­ney— up 56 per­cent from the same month in

The Bureau of In­fra­struc­ture, Trans­port and Re­gional Eco­nom­ics is an agency un­der Aus­tralia’s De­part­ment of In­fra­struc­ture, Re­gional De­vel­op­ment and Cities. Its man­date is to pro­vide eco­nomic anal­y­sis, re­search and sta­tis­tics on in­fra­struc­ture, trans­port and re­gional de­vel­op­ment is­sues for the Aus­tralian Gov­ern­ment.

“We have an av­er­age mar­ket share of about 40 per­cent for our Mel­bourne and Syd­ney routes. We are pleased with the strong re­cep­tion in Mel­bourne for Cebu Pa­cific, and ex­cited that the ‘CEB Ef­fect’of year­round low fare of­fer­ings, cou­pled with our pro­mo­tions, pro­vide op­por­tu­ni­ties to visit the Philip­pines,” said Candice Iyog, Vice Pres­i­dent for Mar­ket­ing at Cebu Pa­cific.

Cebu Pa­cific flies five times weekly be­tween Manila and Syd­ney; and thrice a week be­tween Manila and Mel­bourne. Since the launch of CEB’s Mel­bourne route last Au­gust 14, 2018, ca­pac­ity be­tween Philip­pines and these two cities in Aus­tralia has in­creased 32 per­cent, and pas­sen­ger vol­ume grew 31 per­cent .

Cebu Pa­cific is the only Low Cost Car­rier with di­rect ser­vice from Manila to Syd­ney and Mel­bourne. Fares on CEB are as much as 60% lower than pre­vail­ing fares of other air­lines fly­ing the same route.

The BITRE re­port noted that the ex­pan­sion of Low Cost Car­ri­ers— in­clud­ing Cebu Pa­cific, have helped ram­pup tourist ar­rivals into Aus­tralia. Ac­cord­ing to Tourism Aus­tralia, from Jan­uary to Novem­ber 2018, a to­tal of 140,700 tourists from the Philip­pines vis­ited Aus­tralia, up 11.7 per­cent year-onyear. Data from the Philip­pines’ De­part­ment of Tourism also show that Aus­tralia is also one of the top sources of tourist ar­rivals in the Philip­pines, with close to 243,000 Aus­tralians vis­it­ing the coun­try for the same 11-month pe­riod— up al­most four per­cent, as the coun­try gains pop­u­lar­ity as a trop­i­cal get­away des­ti­na­tion, of­fer­ing more scenic at­trac­tions and bet­ter value for money than Viet­nam, Thai­land or Bali.

“As more brand-new air­craft en­ters the CEB fleet, we are now in a po­si­tion to se­ri­ously study the pos­si­bil­ity of ex­pand­ing to more des­ti­na­tions in Aus­tralia. We are en­cour­aged by our per­for­mance in the Aus­tralia mar­ket. Con­nect­ing key cities such as Perth or Cairns would give more Aus­tralians eas­ier ac­cess to the Philip­pines and en­able more Filipino-Aus­tralians to visit fam­ily more of­ten,” added Iyog.

Cebu Pa­cific ex­pects to re­ceive 12 brand-new air­craft in 2019, the bulk of which are Air­bus A321­NEO (New En­gine Op­tion) air­craft. CEB had ear­lier ex­pressed in­ter­est in open­ing new des­ti­na­tions in Aus­tralia, In­dia and North Asia as it re­ceives the new air­craft. (Press Re­lease)

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