A NATIONAL STUDY ON PH CHILDREN’S MEDIA CONSUMPTION

MARY GRACE H. SUNGA

In 2018, a research project was conducted which explored the status of children’s media consumption in the Philippines.

A year after, the National Council for Children’s Television (NCCT), an attached agency of the Department of Education (DepEd), launched the nationwide study entitled, “The Filipino Child and Media: Media Consumption, Parental Mediation, and Classroom Performance”.

In partnership with Far Eastern University (FEU)–Manila, the said launch provided an opportunity for discussion and more in-depth understanding of the results of the said research project.

According to the DepEd, as technology continues to advance and evolve at a rapid speed, it is of utmost importance that we have a medium where we can get resources and information we need, whether for work, entertainment, or even academic.

With the continuous development and advancement of technology, children are now exploring other platforms like the internet which can be used for online viewing, social media, and video gaming, thus, amounting to increase in media consumption, the DepEd pointed out.

The Department also stressed the importance of parental guidance, supervision, and mediation on children’s media consumption and how this affects their children’s classroom performance.

The NCCT’s efforts, DepEd said, will be of great help in strengthening the policies and projects of the agency in promoting quality children’s television programs.

The study’s highlights include the important developments in children’s classroom performance, preference of programs, viewing and gaming schedule, and the practices employed by parents and guardians in their children’s media usage which were reported in the launch.

The author is Teacher

--oOo—

I at Bebe Anac Elementary School