Sun.Star Pampanga - - PERSPECTIVE! -


In 2018, a re­search project was con­ducted which ex­plored the sta­tus of chil­dren’s me­dia con­sump­tion in the Philip­pines.

A year af­ter, the Na­tional Coun­cil for Chil­dren’s Tele­vi­sion (NCCT), an at­tached agency of the De­part­ment of Ed­u­ca­tion (DepEd), launched the na­tion­wide study en­ti­tled, “The Filipino Child and Me­dia: Me­dia Con­sump­tion, Parental Me­di­a­tion, and Class­room Per­for­mance”.

In part­ner­ship with Far East­ern Univer­sity (FEU)–Manila, the said launch pro­vided an op­por­tu­nity for dis­cus­sion and more in-depth un­der­stand­ing of the re­sults of the said re­search project.

Ac­cord­ing to the DepEd, as tech­nol­ogy con­tin­ues to ad­vance and evolve at a rapid speed, it is of ut­most im­por­tance that we have a medium where we can get re­sources and in­for­ma­tion we need, whether for work, en­ter­tain­ment, or even aca­demic.

With the con­tin­u­ous devel­op­ment and ad­vance­ment of tech­nol­ogy, chil­dren are now ex­plor­ing other plat­forms like the in­ter­net which can be used for on­line view­ing, so­cial me­dia, and video gam­ing, thus, amount­ing to in­crease in me­dia con­sump­tion, the DepEd pointed out.

The De­part­ment also stressed the im­por­tance of parental guid­ance, su­per­vi­sion, and me­di­a­tion on chil­dren’s me­dia con­sump­tion and how this af­fects their chil­dren’s class­room per­for­mance.

The NCCT’s ef­forts, DepEd said, will be of great help in strength­en­ing the poli­cies and projects of the agency in pro­mot­ing qual­ity chil­dren’s tele­vi­sion pro­grams.

The study’s high­lights in­clude the im­por­tant de­vel­op­ments in chil­dren’s class­room per­for­mance, pref­er­ence of pro­grams, view­ing and gam­ing sched­ule, and the prac­tices em­ployed by par­ents and guardians in their chil­dren’s me­dia us­age which were re­ported in the launch.

The au­thor is Teacher


I at Bebe Anac El­e­men­tary School

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