Leadership and in­for­ma­tion tech­nol­ogy

Sun.Star Pampanga - - PERSPECTIVE! -


The dig­i­tal age of smart phones, tablets and the in­ter­net is both a chal­lenge and an opportunity for teach­ers and prin­ci­pals in the class­room and school set­ting.

School lead­ers are faced with the over­whelm­ing need to cope up with the ed­u­ca­tional de­mands of keep­ing up with the tech­no­log­i­cal needs of 21st century ed­u­ca­tion. Lead­ers are al­ways try­ing to pro­vide for the establishment of fa­cil­i­ties that pro­mote tech­no­log­i­cal ed­u­ca­tion. And in this age of dig­i­tal inter con­nec­tiv­ity, lead­ers can use this to their ut­most ad­van­tage to pro­mote and achieve ed­u­ca­tional and man­age­ment goals.

Lead­ers can now pro­vide stake­hold­ers, their par­ents and sup­port­ers, with rel­e­vant in­for­ma­tion in real time through a va­ri­ety of de­vices. An­nounce­ments about class can­ce­la­tions, events, pro­grams and even re­minders for pupils and teach­ers could now be coursed through the in­ter­net through so­cial me­dia, ap­pli­ca­tions, elec­tronic mail and in­tranet.

No longer do static, one-way meth­ods such as news­let­ters and web­sites suf­fice. Im­por­tant in­for­ma­tion can be com­mu­ni­cated through var­i­ous free so­cial me­dia tools and sim­ple im­ple­men­ta­tion strate­gies in order to meet stake­hold­ers where they are in the dig­i­tal age.

If we don’t tell our story, some­one else will, and more of­ten than not, another’s ver­sion will not be the one we want told. Lead­ers need to be­come sto­ry­tellers-in-chief. We can now form the foun­da­tion of a pos­i­tive pub­lic re­la­tions plat­form us­ing free so­cial me­dia tools where we con­trol the con­tent. By doing so, we cre­ate the means by which we share all of the pos­i­tives as­so­ci­ated with our schools and cre­ate a much needed level of trans­parency in an age of neg­a­tive rhetoric to­ward ed­u­ca­tion.

Busi­nesses have long un­der­stood the value of brand and its im­pact on cur­rent and po­ten­tial con­sumers. Lead­ers can lever­age so­cial me­dia tools to cre­ate a pos­i­tive brand pres­ence that em­pha­sizes the pos­i­tive as­pects of school cul­ture, in­creases com­mu­nity pride, and helps to at­tract and re­tain fam­i­lies when look­ing for a place to send their chil­dren to school.


The author is Teacher III at San Fernando El­e­men­tary School, West


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