Leadership and information technology
MINA B. BATAC
The digital age of smart phones, tablets and the internet is both a challenge and an opportunity for teachers and principals in the classroom and school setting.
School leaders are faced with the overwhelming need to cope up with the educational demands of keeping up with the technological needs of 21st century education. Leaders are always trying to provide for the establishment of facilities that promote technological education. And in this age of digital inter connectivity, leaders can use this to their utmost advantage to promote and achieve educational and management goals.
Leaders can now provide stakeholders, their parents and supporters, with relevant information in real time through a variety of devices. Announcements about class cancelations, events, programs and even reminders for pupils and teachers could now be coursed through the internet through social media, applications, electronic mail and intranet.
No longer do static, one-way methods such as newsletters and websites suffice. Important information can be communicated through various free social media tools and simple implementation strategies in order to meet stakeholders where they are in the digital age.
If we don’t tell our story, someone else will, and more often than not, another’s version will not be the one we want told. Leaders need to become storytellers-in-chief. We can now form the foundation of a positive public relations platform using free social media tools where we control the content. By doing so, we create the means by which we share all of the positives associated with our schools and create a much needed level of transparency in an age of negative rhetoric toward education.
Businesses have long understood the value of brand and its impact on current and potential consumers. Leaders can leverage social media tools to create a positive brand presence that emphasizes the positive aspects of school culture, increases community pride, and helps to attract and retain families when looking for a place to send their children to school.
The author is Teacher III at San Fernando Elementary School, West