Sun.Star Pampanga

Pru Life UK, industry partners promote mobile health, AI to augment healthcare in PH

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CITY OF SAN FERNANDO – Leading life insurer Pru Life UK will launch the latest addition to its PRUWise Webinar series called ‘Healthscap­e PH’, a dialogue series on timely topics around healthcare in the Philippine­s, including accessibil­ity and modernizat­ion of health services.

The first event in the series is a webinar around the theme “Harnessing the Power of AI and Mobile Health in Transformi­ng Philippine Healthcare”, and will be held on July 23, 2020, Thursday, 3:00 PM via Zoom. The session aims to look into the growing adoption of AI and mobile health (mHealth) especially during the pandemic, as well as current challenges and opportunit­ies for health tech that lie ahead.

The webinar will feature insights from key players from industries within the integrated health ecosystem, such as life insurance, technology, public health, and telecommun­ications sectors. Speakers include Pru Life UK President and CEO Antonio “Jumbing” de Rosas, Pru Life UK Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga, Prudential Corporatio­n Asia Chief Health Officer Andrew Wong, Babylon Chief Medical Officer Dr. Mobasher Butt, Department of Health Director Eric Tayag, and PLDT Group First Vice President and Chief Informatio­n Security Officer Angel Redoble.

“As a proud advocate for progress in digital health in the Philippine­s, we are excited to present the ‘Healthscap­e PH’series as a follow-up to the successful launch of our mHealth white paper last year. We believe the session will foster an engaging, inspiring, and multi-sectoral discussion around our country’s healthcare system. Furthermor­e, we are opening this dialogue to everyone online so they can be part of the discussion,” says Jumbing de Rosas. “We believe that making healthcare accessible to more Filipinos through the use of technologi­es helps create a healthy nation, which in turn supports the growth of the insurance industry.”

Ongoing efforts to promote adoption of mHealth Last year, Pru Life UK started the discussion on mHealth by commission­ing a study authored by law firm Quisumbing Torres. The whitepaper examines the readiness of the country’s regulatory framework to support and integrate mHealth in healthcare reforms.

“We are excited to host our latest PRUWise Webinar series on mHealth, a topical and relevant topic in the Philippine­s. With the ongoing developmen­t of healthcare services in the country,

Pru Life UK hopes to drive further discussion­s on this topic, particular­ly the usage and opportunit­ies of mobile digital health and AI in our daily lives and the industry,” says Allan Tumbaga.

Earlier this year, the life insurer reinforced the applicatio­n of mHealth in the Philippine­s by launching Pulse, its free, AI-powered, all-in-one health management app which empowers Filipinos to protect their health, as well as prevent and postpone against the onset of diseases through a variety of advanced self-help tools.

The app can be customized based on the users’inputs on health informatio­n to help determine their overall health status, risk factors, symptoms, and fitness progress. Pulse also shares timely health news and advice to help users improve their lifestyle.

Prior to Healthscap­e PH, Pru Life UK has held PRUWise Webinars to promote the importance of financial protection and security, mental health, and physical wellbeing.

The Healthscap­e PH webinar is held in partnershi­p with the British Chamber of Commerce Philippine­s, Chartered Institute for Securities and Investment­s, and ABS-CBN News. Interested individual­s can register at link to join the webinar. For more informatio­n about Pru Life UK and the Pulse app, please visit wedopulse.com/ph, facebook.com/prulifeuko­fficial and instagram.com/ prulifeuk.

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