How to Make Generation Z Stay in Your Company?

Ma. Angelica V. Cudia, RPm

Want to attract and retain Gen Z talents? Adapt to change.

Generation Z has already entered the workforce with a lot of things to offer. They are gifted with characteristics that separate them from previous generations, but how do we retain them?

With the things I learned on the characteristics of Generation Z, let me reiterate the things one can do to make them stay in the company.

1.Be digital

Gen Zs are digital natives. They are aware of the latest applications and technologies, and they can learn them easily. They look for faster ways to get things done, so if the company is far behind the latest developments, don’t expect them to stay.

2.Be more open

According to research, unlike the older generations, Gen Zs have more positive views on racial and ethnic diversity and same-sex marriage. The young ones have more liberal views. That’s why company rules should be redefined and enforced strictly to promote a culture of openness and space where everyone is involved and respected.

3.Provide job security

Gen Zs experience living in a time of global recession. They saw a lot of people lose their jobs in a snap, understandably, they would put great value on job security. Besides, who would like to lose their sole income and worry if you’ll eat for another day?

4.Keep them engaged

It might be a surprise but 53% of Gen Zs prefer face-to-face interaction over online communication and they want to be informed. Based on that, there is a need to build a transparent workplace culture if you want to retain this generation.

5.Allow them to take control

This young generation has a lot to offer, and they are human beings who seek independence. To keep them in the company, we have to give them opportunities to show what they’ve got and make them feel that the job is meaningful.

These are just some of the tips that a company can adopt to retain Gen Z talents. We still have a lot to know about this generation, and as we unravel more of their characteristics, the company should be ready to modify its existing practices.

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