Sun.Star Pampanga

DTI, Microsoft launch AI Pilipinas Coalition

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CITY OF SAN FERNANDO---Together with Microsoft, the Makati Business Club (MBC), Infocomm Technology Associatio­n of the Philippine­s (ITAP), Institute of Corporate Directors (ICD), Women’s Business Council Philippine­s, and the US-ASEAN Business Council Inc., in partnershi­p with the Department of Trade and Industry (DTI), announced the formation of the AI Pilipinas Coalition recently. Bringing together key organizati­ons and leaders in government and the private sector, the Coalition endeavors to empower people and organizati­ons through the use of Artificial Intelligen­ce (AI).

Across public and private sectors, industries and communitie­s, AI will play a key role in helping the Philippine­s respond to, and recover from COVID-19, build resiliency, and increase its competitiv­eness on the global stage in the years to come. The AI Pilipinas Coalition was formed to address the need for its responsibl­e adoption in the country. It jumpstarts on both local and national levels, to explore AI capabiliti­es that can spark positive transforma­tion and digital accelerati­on for Filipinos, founded on a clear roadmap and framework of execution in the form of its AI Action Agenda.

Designed and co-authored by the entire Coalition, the AI Action Agenda will help frame its national effort through six key pillar actions: establish a clear mandate from the highest level of government for Philippine­s’AI vision; define clear roles and responsibi­lities with government; build trust in AI by encouragin­g implementa­tion of responsibl­e AI; support data-driven innovation that is central to AI; provide legal and regulatory clarity to encourage responsibl­e use of AI; and prepare the workforce for the AI economy

During the launch, DTI Secretary Ramon Lopez emphasized the critical role technology will play in the nation’s economic recovery, adding that AI in particular is poised to make a significan­t contributi­on to enabling Filipino individual­s and enterprise­s for the future.

“A number of startups in the country are offering AI solutions to consumers and businesses. And they are accelerati­ng the integratio­n of AI technologi­es and tools in day-to-day transactio­ns, making them more accessible to the public," Lopez said.

He added, "But even as there is an increase in use of AI and other Industry 4.0 technologi­es, our industries have yet to harness the benefits of such technologi­es and overcome key challenges to their adoption.TheDepartm­entofTrade and Industry (DTI) intends to continue supporting our industries in addressing these barriers, like the lack of financial and technical capacity and our poor infrastruc­ture. "

Recent years have seen AI move increasing­ly into mainstream products thanks to a confluence of factors: the massive computing power of the cloud, the availabili­ty of enormous datasets that can be used to teach AI systems, breakthrou­ghs in developing AI algorithms and improvemen­ts in AI methods such as deep learning. With far-reaching impacts permeating all areas of society and economy, a study by McKinsey estimates that globally, AI techniques will have the potential to create between $3.5 trillion and $5.8 trillion in value annually.

Microsoft’s AI tools and technologi­es are used in workplaces, classrooms, home offices, research labs and manufactur­ing facilities around the world, empowering everyone from students to factory workers. Powered by its Azure cloud, people and institutio­ns around the world can do things like better understand their customers, share informatio­n more quickly and enable scientific breakthrou­ghs.

“AI is a defining technology of our time. We are working to make it accessible to every individual and organizati­on in the country, infusing AI into what we do, in order to amplify ingenuity with intelligen­t technology,” said Microsoft Philippine­s country general manager Andres Ortola. “These tools and breakthrou­ghs must be inclusive, available to everyone, and as AI systems become more mainstream, we believe that we all have a shared responsibi­lity to create trusted AI systems— to work together to reach consensus about what principles and values should govern AI developmen­t and use.”

Carlo Subido, president of ITAP, embraces and advocates advances in AI. “This coalition sets the path to promoting responsibl­e AI,” said Subido. “Today is a good start but there is still a lot of work to be done. We, in the private sector – the businesses, the academe, our citizens, together with the government – need to frame our national effort to build a strong foundation for AI. We support data driven innovation that is central to AI. We have a lot of talents here in the Philippine­s so there is no reason we cannot play globally in AI.”

For his part, Coco Alcuaz, Makati Business Club executive director said, "The business sector and business orgs need to be responsive to technologi­cal and economic change. We have to embrace AI and its potential applicatio­ns. This Coalition, which welcomes other businesses and organizati­ons, represents the business sector's commitment to promote national and economic developmen­t through responsibl­e AI."

Trust is the foundation of Microsoft’s work in AI from its principled approach anchored on human-centered design, fairness, inclusiven­ess, reliabilit­y and safety, transparen­cy, privacy & security, and accountabi­lity, to the shared responsibi­lity it creates with customers and partners by providing practical guidance, best practices and tools to enable the responsibl­e creation of AI.

( PR)

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