Sun.Star Pampanga

Is it false advertisin­g? What do you think?

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Last July 2020, Waltermart Supermarke­ts launched a promo of getting a free Tornado mop 360 for a minimum single receipt cash purchase worth P6,000 with any of the participat­ing products. As a frequent customer of their grocery delivery services, my mom and I availed of this promo and purchased in bulk to meet the amount needed. We proceeded with the online transactio­n, but the free

mop unfortunat­ely did not come with the delivered grocery items we ordered. The management said that due to high volume of orders, the tornado mops were out of stock.

We still have not received any update after three months of waiting for any text or call from Waltermart Supermarke­t San Fernando. We have made several purchases after this transactio­n in an attempt to get our free mop but to no avail. The customer service staff keeps on telling us that the stocks have not arrived yet.

In our opinion (we might be wrong in using the term), this is a case of false advertisin­g.

Why? For us, they should have expected the huge turn-out of customers who will avail the promo and have available stocks to give away. Anyone would be enticed to splurge 6,000 pesos worth of groceries to get this freebie, and not getting it right away is unfair to us as cu st om er s.

According to the American Marketing Associatio­n, "false advertisin­g is the use of false, misleading, or

unproven informatio­n to advertise products to consumers." The Waltermart Supermarke­t Free Tornado Mop promo may not have been false but is to us misleading since it led us to buying the required purchase only to be told upon delivery at our doorstep that the mop is not readily available. Had they informed us right away that the mop is out of stock, we would not have proceeded with the online t r ansact i on.

This is where we argue that the management of Waltermart Supermarke­t in San Fernando that they did not disclose this

important informatio­n to us as consumers. They should have told us before hand that the mop will be available once the stocks will arrive, and gave us the option to proceed with the purchase or not. They should have asked us if we are willing to wait for the stocks, and if in case we are not amenable to waiting, then we can just cancel the grocery delivery.

For some, you might think that I am blabbering just for the sake of a free mop. Think whatever you want, but I am writing this piece to air our disappoint­ment on how the supermarke­t has addressed our concern so far. Our queries have fallen on deaf ears and we have not received any assurance at all as to when they will be handing us the promised freebie. After all, we are paying customers, to the point of paying the delivery fee for our groceries. This is why, I firmly believe that we have all the right to air our complaint on this matter. I hope this time, someone from the supermarke­t will heed and be alarmed at the very least. If not, we think we may have to formally file a complaint at the Department of Trade and Industry. Let's wait and see.

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