Sun.Star Pampanga

BDO wins first Gold, Silver, and Bronze Stevie Awards

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Creceived ITY OF SAN FERNANDO---BDO Unibank has gold, silver, and bronze awards for its business innovation and effective communicat­ions in the 8th annual Asia-Pacific Stevie Awards.

The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 29 nations of the Asia-Pacific region. Stevie Awards are widely considered to be the world’s premier b u si n ess awards.

BDO’s employee n ew sl et t er, The Wayfinder, was recognized with a Gold Award for Innovation in House Organizati­ons and Publicatio­ns under the Annual Report Awards & Other Publicatio­n Categories. Featuring trueto-life employee stories of struggle and success during the pandemic, it was lauded for being an effective instrument in forging and strengthen­ing solidarity, empathy, and cooperatio­n within the organizati­on.

BDO also received two Silver Stevie Awards for:

• The Most Valuable Corporate Response under the COVID-19 Response Categories for its ATM on Wheels initiative, which allowed cash accessibil­ity amid community quarantine restrictio­ns; and

• Innovation in the Use of Celebritie­s or Public Figures under the Corporate Communicat­ions, Investor Relations, and Public Relations Categories for its partnershi­p with emerging social media influencer­s, TikTokers, to support its new BDO Remit videos starring endorser Piolo Pascual.

Two Bronze Stevie Awards for:

• Innovation in the Use of Video under Corporate Communicat­ions, Investor Relations, and Public Relations Categories for its anti-scam video, “Utakan Ang Scammer (Outsmart Scammers),” which equips clients with informatio­n to combat scam attacks; and

• Innovation in Public Relations Videos under the Videos Categories for “Celebratin­g Everyday Heroes,”an inspiratio­nal video montage showing how Filipinos found ways to help each other cope through one of the world’s biggest health crises.

“The pandemic made communicat­ions more important than ever. We had to modify our communicat­ion approach to our public by using digital communicat­ions channels more frequently, while keeping in mind our primary objective— that is, to impart factual informatio­n to our readers,” said BDO SAVP and Corporate Communicat­ions Head Honey Reyes.

More than 900 nomination­s from organizati­ons across the Asia-Pacific region were considered this year.

Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of more than 100 executives around the world acting as judges in March and April 2021.

Stevie Awards president Maggie Gallagher said: “Organizati­ons that won this year have demonstrat­ed that they have continued to innovate and succeed despite the COVID-19 pandemic and we applaud them for their perseveran­ce and cr eat i vi t y.”

 ?? FINDING WAYS AMID THE PANDEMIC. (Contribute­d photo) ?? BDO Unibank was recognized for the first time in the 8th Asia-Pacific Stevie Awards, taking home gold, silver, and bronze awards for its business innovation and effective communicat­ions.
FINDING WAYS AMID THE PANDEMIC. (Contribute­d photo) BDO Unibank was recognized for the first time in the 8th Asia-Pacific Stevie Awards, taking home gold, silver, and bronze awards for its business innovation and effective communicat­ions.

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