The key behind an influencer's influence

“Authenticity” would most-overused word in the

Which means it would r ol l s.

Nonetheless, authenticdifferentiator between an connects with an audience essential for success, even a hard time giving a nod truly authentic endorsemedia looks like.

Interestingly, statistics trust the opinions of more than their real-world influencer opinions more

These figures only tell people's support, brands from experts to: Yes. Influencers.

It’s more than just someone saying, “I like this product," or even, “I use this product.” Today's generation are savvy enough to know that when there’s money involved, even cut-rate influencers can put on a smile and act like they like a product.

They can spot a fake while thumb-scrolling their way through Instagram without ever stopping.

As consumers turn to these social media leaders for not only their minor but major decisions in life, it’s important that brands look for these attributes in their collaborations: relatability, credibility, and authenticity— with the latter being the most important factor. take home the award for influencer world these days. also trigger the most eye

ity remains the key influence-marketing that and one that doesn’t. It is if most people would have and thumbs up on what a ment and post on social

show that 70% of consumers influencers as much or friends, while 78% trust than traditional ads. us that to win younger and companies need endorsements that people trust and relate