The # GuiltlessGoodness experience P
URPLE rice yogurt is probably the most popular drink in the market right now. Even milk tea and coffee brands are starting to offer yogurt drinks on their menus to keep up with the competition.
This chewy, creamy, and healthy yogurt drink has a growing following, especially in Asia and Australia. One of the first brands in the market is Koomi Natural Drinking Yogurt. This Australian brand is making waves internationally with its simple yet solid promise of # GuiltlessGoodness that many can experience.
Originating from Sydney back in March 2019, Koomi became popular among the Asian and Australian market for its healthy and tasty yogurt drinks. This overwhelming response resulted in opening four more branches in Australia, which eventually lead to international outlets across Southeast Asia like Thailand and
Malaysia.
This Koomi craze allowed the brand to open stores in Manila. It happened when JohnMichael "Mike" Hilton and Ahtisa Manalo were exploring downtown Sydney during their trip in 2019. The long queue of people waiting to get their hands on this famous purple-rice yogurt drink piqued their curiosity. That crazy line was worth it, because the moment Mike took his first sip, he was certain that it was a taste experience that he needed to bring back home — and so he did. Three days after, they came back to the store, discussed business with the owner, and locked the deal. That's how the # GuiltlessGoodness from the Land Down Under came to the Philippines!
Koomi prides itself on its Australian and Asian fusion while still appealing to the Filipino palette through flavors like Ube, Avocado, and Mango Graham. Koomi al so launched limitededition drinks like Mais Con Yelo and Halo-Halo, which fared well with the local market. Mike and the team sees the importance of supporting farmers and their homegrown produce thus its premium ingredients are sourced from Batangas, Laguna, Baguio, and Davao.
Koomi makes it possible for Filipinos to satisfy their cravings without guilt because every cup is made healthy with natural drinking yogurt and fresh fruits. Recently, they launched a campaign that highlights its drinks' health benefits, now that being healthy is more important than ever. With this in mind, Koomi is committed to caring for the well-being of its employees and customers. It also plays a role in supporting local health officials and community leaders during these tough times.
( PR)