Sun.Star Pampanga

Emperador now sold in UAE's largest liquor shop

- BY CHARLENE A. CAYABYAB Sun.Star Staff Reporter

CLARK FREEPORT— Philippine­s’number one sell ing brandy Emperador is now available at the largest liquor store in the United Arab Emirates (UAE) to date. Emperador Brandy, a proudly 100 percent Filipino brandy company and currently the world’s number one selling brandy, is now available in The Original Barracuda at the Barracuda Beach Resort, Al Shebeakah in Umm Al Quwain, which is known to be the largest liquor shop in the United Arab Emirates (UAE) to date.

Umm Al Quwain is one of the seven emirates of UAE, which is just less than an hour away from Dubai .

Currently, Emperador Brandy variants that are currently being sold at The Original Barracuda include Emperador Light 1L, Emperador Brandy Original 750mL, Emperador Red 750mL, and Emperador Hotshot 750mL. Apart from brandy, Emperador’s The Bar Gin Lime, Pink and Dry 700mL, and Andy Player Whisky 500mL are also being sold in the st or e.

“The UAE, particular­ly Dubai, is one of the biggest markets of Emperador outside the Philippine­s – consumed both by overseas Filipino workers (OFWs) and Emirati locals. We are always excited to see Filipinos enjoying Emperador even if they are far away from home,” Emperador Internatio­nal President Glenn Manlapaz said.

Emperador Brandy is the only Filipino liquor product sold in more than 60 countries and territorie­s around the world. In Singapore, a bottle of Emperador Brandy costs ?1,406, while in the United States, it costs around USD15.99 or around ?800 per bottle, way beyond its standard retail price in the Philippine­s.

Emperador Brandy is owned by multi-awarded Emperador Inc. – a global brandy and whisky conglomera­te that also owns Fundador, Spain's oldest and largest brandy and sherry maker with 300 years of brandy heritage. It also owns Whyte & Mackay, the fifth-largest whisky manufactur­er globally with 175 years of whisky heritage. Emperador Inc. has a compelling product presence in at least 100 countries across six continents worldwide, making it one, if not the largest Philippine company in terms of global presence today.

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