INTERNATIONAL MARKETING: BROADENING BUSINESS HORIZONS BREI JEREMY S. HERNANDEZ
International marketing is extremely important, particularly these days, for developing your organization's success. If you're providing great services or products on a local market and communicate it efficiently, indubitably there are ways by which you can apply that to different places across the world and develop your profits exponentially. I have learned in the informative video that first we must learn or identify the target market we're considering and find out the best ways on how to reach them. Recognizing customer preferences, piques, and perceptions can be sources of opportunities. Because of the many choices that customers have to struggle with every day, a product or service must be able to win the battle for the customer's mind and heart. And I have also learned to contemplate about the infrastructure and the systems we'll need to promote our expansion into international markets. Due to the advancement of technology; new inventions, new systems, and work processes make doing business much easier and effective. There are a lot of benefits if you leverage on all the digital platforms there are, you can virtually communicate your product and services to every person in the world with access to the internet. Marketing globally is the extension of a company’s business. Customers will be able to buy virtually anywhere in the world via the internet, in which with just a few clicks and seconds anyone could make a purchase. Finally, one advantage that results from doing business internationally is it opens a lot of opportunities to either cutting costs, economies of scale, or partnering up with vendors and others to boost your sales. Finally, one favorable outcome of doing business internationally is it opens a ton of chances to either reducing expenses, economies of scale, or through collaborating up with sellers and others to boost our sales. As a future businessperson, I believe that an entrepreneur should be an innovative opportunity seeker and have an endless curiosity to discover new or different ideas and see whether these ideas will work in the marketplace. Businesses create value by introducing new products or services or finding better ways of making them. Money is the lifeblood of business and it is acquired by offering great products or services to the customers. Finding the best marketing tactics and programs to attract potential customers is one of the most trusted ways to ensure corporate success. And by having more global awareness and exposure for your brand is the key to extending your business boundaries.