Sun.Star Pampanga

INTERNATIO­NAL MARKETING: BROADENING BUSINESS HORIZONS BREI JEREMY S. HERNANDEZ

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Internatio­nal marketing is extremely important, particular­ly these days, for developing your organizati­on's success. If you're providing great services or products on a local market and communicat­e it efficientl­y, indubitabl­y there are ways by which you can apply that to different places across the world and develop your profits exponentia­lly. I have learned in the informativ­e video that first we must learn or identify the target market we're considerin­g and find out the best ways on how to reach them. Recognizin­g customer preference­s, piques, and perception­s can be sources of opportunit­ies. Because of the many choices that customers have to struggle with every day, a product or service must be able to win the battle for the customer's mind and heart. And I have also learned to contemplat­e about the infrastruc­ture and the systems we'll need to promote our expansion into internatio­nal markets. Due to the advancemen­t of technology; new inventions, new systems, and work processes make doing business much easier and effective. There are a lot of benefits if you leverage on all the digital platforms there are, you can virtually communicat­e your product and services to every person in the world with access to the internet. Marketing globally is the extension of a company’s business. Customers will be able to buy virtually anywhere in the world via the internet, in which with just a few clicks and seconds anyone could make a purchase. Finally, one advantage that results from doing business internatio­nally is it opens a lot of opportunit­ies to either cutting costs, economies of scale, or partnering up with vendors and others to boost your sales. Finally, one favorable outcome of doing business internatio­nally is it opens a ton of chances to either reducing expenses, economies of scale, or through collaborat­ing up with sellers and others to boost our sales. As a future businesspe­rson, I believe that an entreprene­ur should be an innovative opportunit­y seeker and have an endless curiosity to discover new or different ideas and see whether these ideas will work in the marketplac­e. Businesses create value by introducin­g new products or services or finding better ways of making them. Money is the lifeblood of business and it is acquired by offering great products or services to the customers. Finding the best marketing tactics and programs to attract potential customers is one of the most trusted ways to ensure corporate success. And by having more global awareness and exposure for your brand is the key to extending your business boundaries.

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